Special Training Invitation for Spa Business Owners Desiring Serious Growth

7 Steps to 7 Figures

The Esthetician Cash-Flow Formula

You want to cut yourself a check for $100k, except you know you need to generate a lot more cash in your spa business to do that.

Frustration keeps you up at night and you continue to compare yourself to other owners …

Change the way you run your business by adopting a million dollar mindset. 💫

It's not your fault, we aren't taught savvy business skills in esthetics school.

If anything, we are taught to undervalue ourselves with low student pricing.
Do a little check-in to examine if your way of thinking keeps you small in your spa business.

Positive cash-flow changes happen when you connect with high-value clients. 💰

A high-value client is the person who understands the value of what you have to offer.
This client is happy to sign up for your high ticket skin treatment program and invest in home care products.

When you stop settling for the clients who always want a discount, your bank account will grow.

Conduct a Service Menu Audit 📊

The inexperienced esthetician still tries to be everything to everyone. Not only is this impossible, your business feels all over the place with zero direction. It makes it hard to charge top dollar when you haven't specialized.


Maxine Drake
She is on a mission to help estheticians earn $10k-$30k a month consistently.

When spa owners are profitable doing what they love, the industry bar is energetically raised!

Maxine is a Gallup-trained Strengths Coach, who helps estheticians build, grow, and scale their spa business by assisting to discover and foster their own unique talents.

As a former spa owner and director of sales for a global skincare brand, Maxine Drake understands the esthetics industry from all angles.

If you’re a spa owner looking to accelerate your business, or you need help starting out as a solo esthetician, you’ve come to the right place.

Maxine’s top 5 Clifton Strengths are: Individualization, Connectedness, Activator, Ideation, and Learner (also known as her super-powers!)

Maxine will help you flourish by aiding you to focus on doing more of what you naturally do best. She will help you to understand your strengths and blind spots and how to manage them more effectively. She is also a phenomenal brainstorming partner who boldly shares ideas and insights.

After 30-plus years in the esthetics industry, Maxine has helped hundreds of estheticians develop a clear marketing message, own their niche, and win more high-value clients.

Rave Reviews

Working with Maxine was the step I needed to move my business to the next level.  Maxine helped me organize my business to grow from a solo practitioner to a thriving multi-practitioner business. We are looking at hitting a 7-figure year this coming year, and I know that had I not worked with Maxine, we would not be thriving!

If you have the opportunity to work with Maxine Drake, take it!

Jessica Lewan

I have been working with Maxine for almost 1 year and I am excited to say that MY INCOME HAS DOUBLED since working with her.

I love that her wealth of knowledge comes from firsthand experience for she has been in the spa industry for many years and has run her own successful spa business.

She is a true leader in her field and I highly recommend her!!

Jody Mackowski

I am so glad I decided to work with Maxine!

Her system makes so much sense and is valuable to anyone wanting to take the next step with their business. Maxine has a “no-nonsense” approach that is adaptable for any beauty business.

She is truly an amazing human with a heart and soul of pure gold.
Maxine kept me on track even when it was hard for me to see which track I was even on. Thank you Maxine! ❤️

Amanda Kohls

At the Esthetician Business Academy™ , we know you’re the type of beauty business owner who wants to enjoy life doing the things that matter most to you.

In order to have those things, you need to change the way you run your business and adopt a winning mindset, connect with high-value clients, and develop a high-ticket offering.

The problem is...you keep running your business the same way year after year and encounter the same struggles which make you feel defeated.

We believe that you are a smart beauty business owner that makes wise choices no matter what is happening in the world around you. We also understand the daily struggles of running a business and believe in giving you the best business tools to achieve the success you desire so that you can run a profitable business you love and live the life you want.

Serious spa owners only


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