As beauty business owners, we can get hyper-focused on client bookings and making our revenue goals. While it’s important to pay attention to the numbers, client connection, and building rapport is necessary for business growth. We can’t achieve optimal business growth until we’ve built incredible client rapport. We’ve got to find that common ground before we even touch a client. …
5 Major Beauty Business Website Mistakes To Avoid
[md-blog-header] Your website is a critical component to growing your beauty business. If your site is not converting prospects into paying clients as well as it could then this article is for you. Your potential clients search the internet for everything, including beauty services. Does your website convey a stellar first impression? Because you have about five seconds to state …
How to Act Like a Beauty Business CEO
[md-blog-header] In business training and seminars, we’re taught to think and act like a Chief Executive Officer (CEO.) What does that really mean for us in the beauty industry? Do you need to go back to school? Are you out of luck if you aren’t born with certain personality traits? Acting like a beauty business CEO doesn’t mean you need …
Beauty Business Marketing During COVID-19
[md-blog-header] Marketing your beauty business is still essential even though you may not be servicing clients during the COVID-19 shutdown. Use this downtime to market your business and continue to nurture relationships with your clients. If you continue to market your beauty business now, you’ll be top of mind when businesses begin to open. You want your appointment books filled …
How To Keep Passion Alive In Your Esthetician Practice
[md-blog-header] Recent events have caused many estheticians to lose motivation and enthusiasm for their business. If you still love what you do, let’s explore ways to keep the passion alive no matter what is happening around you. We have all needed to regroup since COVID-19. Pushing the reset button gives us time to reflect and it also gives us the …
How To Create Engaging Social Media Content For Your Beauty Business
Social media is a great channel for estheticians and beauty professionals to connect with their audience and clients. Engaging content helps build relationships and develop the trust you need to acquire and retain more clients. But let’s face it… we’re not always bursting with creativity when it comes to creating social media content! It’s time to help you get “into …
How To Find The Right Esthetician Coach Or Mentor
No matter the profession, you can find a coach or mentor to help you shorten the learning curve and succeed in your business. Estheticians need guidance too. The right coach or mentor can save you years of hard work, anxiety, and trial-and-error. How do you go about finding a coach or mentor that’s right for you? Having the right coach …
How To Increase Retail Sales With Modalities
As estheticians and beauty business owners, you know how retail sales can impact your bottom line. You probably retail skincare products, but have you thought about selling modalities to your clients? High retail sales allows us to leverage our time and resources while increasing profit margins. In fact, the most successful and profitable spas have at least 30% of all …
Expressing Appreciation In Your Beauty Business
Recently I had “one of those days” – those “entrepreneur down days” when nothing feels right and everything seems to be a struggle. So I decided to sit down and write a bunch of “appreciation cards” to people that matter to me. Not just to people related to my business, such as clients and partners, I also wrote cards to …
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