9 reasons to attend a beauty biz conference

10 Reasons Attending A Beauty Business Conference Could Change Your Life

As an entrepreneur and business owner, it’s critical that we invest in our personal and business growth each year. We attend live conferences to give us a break from the daily routine to learn fresh ideas that spark our creativity and expand our current way of thinking.

We love inspirational education that gives us the tools we need to grow our business smarter and more efficient.

While we can connect with others through digital channels or improve our knowledge and skills through online training, there’s nothing like being immersed in an environment of positive energy, supportive peers, and cutting-edge industry knowledge.

I invest in myself each year. Last year I attended an amazing conference in Toronto and had the opportunity to meet Simon Sinek, Lewis Howes, and Danielle LaPorte. Not only did I get to spend time in one of the coolest cities, I made some incredible business connections and developed new friendships. 

This year, I am excited to learn from Tony Robbins and Gary Vaynerchuk. I seriously can’t wait.

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For estheticians and spa owners, attending an event that’s specifically tailored to your needs is critical because not only will you be able to meet like-minded business owners but you’ll also gain industry-specific knowledge and marketing know-how that is most relevant to helping you grow your business.

Here are 10 reasons why attending a beauty business conference can change your life:

Learn Something New

Consumer preferences, market environment, and small business practices are always evolving.

When you attend a business conference and make an intention to learn something new, you’ll be pleasantly surprised by how much you get out of it.

In addition, “old” knowledge can take on a new meaning when the right speaker comes up with an amazing delivery and all of sudden it just “clicks.”

Hone Your Marketing Skills

Marketing is constantly changing thanks to evolving consumer expectations, as well as new platforms and technologies.

It’s important to stay current by learning new strategies that will help you stay relevant and take your business to new heights.

Evaluate Your Business

Hearing the experience of and connecting with other business owners force you take a hard look at your own business and evaluate where you’re at with an objective eye.

You get to step back and look at your business from a bird’s eye view perspective so you can gain clarity and the confidence to make the necessary changes.

Discover New Resources

Whether it’s in skincare or business and marketing, there’s always new tools and resources that’ll help you serve your clients better and run your business more profitably.

Attending conferences allows you to hear stories “from the trenches” – learning from your peers about what works and what doesn’t. You’ll be inspired to experiment with new ideas that could be game changers for your business.

Share and Validate Ideas

Sometimes we are too close to our day-to-day activities to be objective about our own ideas. We have our head down in out treatment room and hardly ever network.

A business conference gives you the opportunity to mingle with industry leaders and peers so you can share your ideas and get immediate feedback from different perspectives.

Once I asked the same question to 10 people and I got 10 different viewpoints. All of them were valuable and they opened my eyes to new possibilities I’ve never considered before.

Get Your Questions Answered

There is nothing more powerful than walking away with an answer to a question that has been holding you back – especially if the answer is hidden in plain sight under a blind spot.

Getting your questions answered can give you a clear direction and a renewed sense of motivation. Face to face dialogue beats social media interaction hands down.


Learn about New Products and Technologies

The best way to get intel on the latest products and technologies is to hear what others are using or selling and get their honest opinions.

It’s much better than being pitched by a manufacturer – you can take the time to understand your peer’s circumstances and evaluate if the product or equipment is right for your clientele and business.

Get Inspired

Surrounded yourself with people who are smarter and more successful than you. Growth happens when we hang around people who’s lives we want to be living. One person’s story could motivate you to take action and change your life forever.


Socialize and Build Alliances

Walking into a room full of unfamiliar faces can be intimidating yet it can also be a thrilling experience to step out of your comfort zone and meet others who are in the same boat as you are.

Besides meeting new friends, you may also encounter opportunities to build fruitful strategic alliances with others in the industry.

Planning Your Next Beauty Business Conference

Learning in person, face to face still offers the richest experience vs virtual training. Plan ahead for unique events that are most relevant to you and your business.

The Beauty Business Summit Hawaii, happening this October, is specifically designed for all beauty professionals who are dedicated to personal growth and business development.

We believe leadership, marketing and business training must come first in order to truly grow a profitable business.

I’m excited to share ideas and mingle with like-minded professionals and leaders in our industry. I look forward to seeing you there!

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