As an entrepreneur and business owner, it’s critical that we invest in our personal and business growth each year. We attend live conferences to give us a break from the daily routine to learn fresh ideas that spark our creativity and expand our current way of thinking. We love inspirational education that gives us the tools we need to grow …
Yelp remains to be a hot topic in the beauty industry – do you love it or hate it? You may wonder, is it worth the time and effort to set up your Yelp business listing? And can you get more clients by using Yelp? Why Yelp? Yelp gives you the opportunity to get more exposure to a local clientele …
We have had many questions come in regarding the Beauty Business Summit happening in Hawaii this October. We wanted to provide answers in an FAQ Blog to help you prepare and get excited about attending the summit on the beautiful island of Oahu! The Beauty Business Summit is a 2 day event. Oct 14 and 15, 2018 9am-5pm Successful …
Once in a while you get that “gut feeling…” maybe it feels like butterflies in your stomach or maybe it’s a tug in your belly. Do you think it’s nonsense and ignore it or could it be your intuition trying to get your attention to help you make better decisions and live a more fulfilling life? Do you follow your intuition? …
You’ve noticed the buzz about the Beauty Business Summit happening in St. Petersburg, Florida this October and you really want to go. How do you convince your boss to send you? There is a specific way to ask your boss to achieve that nod of approval by explaining the benefits first. Follow these 5 tips to convince your boss to …
Client building is the most common challenge I hear amongst estheticians. This article is part 2 of a series based on ways to build clientele to boost your business. In this post, we offer 3 simple ways to help you build clientele and keep that momentum going. In the previous article, we discussed how networking is one of the most …
“Where your attention goes your energy flows” – if you want to attract more abundance into your life, you need to train yourself to see the opportunities that are all around you. Starting the year off with gratitude makes people happier, healthier, and less stressed. As we enter a new year, I like to reflect back on the previous year …
I had a wonderful discussion with my dear friend and colleague, Liz Steffen who shared some of my favorite ways to get more clients on the books. Build through networking. Networking offers an affordable way to build clientele, improve confidence, increase client loyalty, and gain more referrals. This could be scary for some of us in the beauty industry, but …
The biggest secret to keep your appointment book full is more about your client’s experience and less about what you offer. If retaining clients is a struggle for you, it’s time to examine how you do business. As owners, we need to put more focus on client retention instead of client acquisition. For most businesses, especially those in the service …
As an esthetician or spa owner, you know how important it is to market your business. How do you know what to do and what not to do when marketing your spa business? Avoid these few common marketing mistakes and you will be ahead of the game – and your competition. The truth is, there’s no one-size-fits-all marketing strategy. No …