marketing

A New Approach To Marketing Your Beauty Business

The beginning of a new year often means opening up to new concepts and approaches to the way you market your beauty business. It’s the time to look fresh ideas and discard what hasn’t been working with your marketing efforts… The right marketing strategy is essential for attracting ideal clients and increasing sales. Isn’t it true that the best-marketed business …

marketing

Referral Marketing For Spa Business: Stop Being The “Best-Kept Secret”

Do your clients hold back when you ask for a referral and tell you that you’re their “best-kept secret?” While there are always new strategies for business building, nothing will grow your clientele faster and stronger than referral marketing. People are 4 times more likely to make a purchase when referred by a friend and the lifetime value for a …

compensation

How To Structure Compensation When Expanding Your Beauty Business

Are you ready to expand your beauty business but not sure how to structure the compensation model? Should you hire a team of employees, booth-rent, or bring on independent contractors? We need to consider how different compensation models affect your business plan and profit margins. It’s also important to know what you want to create. There isn’t really a one-size-fits-all answer. …

VIP Spa Experience

How To Create a VIP Spa Experience To Get Premium Clients

How often do you invest time and attention to improve the spa guest experience for your clients?  The key to attracting premium clients is to create a VIP luxury experience. Most estheticians do a “good” job every single appointment but are we putting in the effort to create an exceptional VIP spa experience and make it so memorable that your …

ritual

Create Success In Your Beauty Business With A Morning Ritual

As a Beauty business owner, you have a hundred things vying for attention. Engage in morning rituals to create a predictable, successful outcome each and every day. Do you have a set of practices to ensure a successful day ahead? The morning activities you engage in either set you up for success or defeat. If you let everyone else’s priority determine …

enthusiasm

Enthusiasm! What’s Missing In Beauty Business Success

Over the years I have met and worked with many estheticians and spa owners. What distinguishes those who succeed from those who play at mediocrity? Attitude. Is enthusiasm the missing ingredient in the treatment room? Owners who show high levels of enthusiasm running their business and serving clients are happier and more successful. Being enthusiastic isn’t just a “feel good” …

give

8 Ways To Give Back To Your Team, Clients, and Community This Holiday Season

As the holiday season approaches, many of us are thinking about giving back to our team, clients, and the community to show our gratitude and appreciation. In just a few short days, I’ll be giving $10,000 back to the beauty industry at the Beauty Business Summit in Honolulu, Hawaii. And yes, we already planning 2019 Summit. 🙂  The proceeds ($10,000) …