Beauty School’s Roadmap To Success – (How To Get A Beauty School Grant)

Beauty schools are closing at an alarming rate which could effect the future of our industry for solo practitioners, spa owners, and manufacturers alike. It’s imperative to invest in the latest equipment and technologies to ensure success for students.  Recently, I had a conversation with Malinda McHenry, my go-to person when it comes to discussing anything beauty school related, amongst …

profitable

How To Make Your Spa Business Profitable And Sustainable

Just because you’re making money in your business doesn’t mean it’s profitable. You could actually be losing money if your expenses are higher than your revenue. Here are a few tips to ensure you’re running a sustainable spa business. There are two pieces to the “profit” calculus – generating more revenue and/or lowering expenses. It’s important to make sure you …

Mother's Day

Get More Clients With These Mother’s Day Promotion Ideas

Mother’s Day is just around the corner and it’s a great opportunity for estheticians and spa owners to promote their services and attract new clients. Members of our Esthetician Inner Circle are already putting together some really great promotions and I’m very excited to share a few ideas with you. Before we talk about all the different tactics and promotions, …

Facebook

How Facebook Algorithms Changes Affect Beauty Industry Marketing

Facebook’s recent algorithm updates have many business owners on edge. As a spa owner, you’re probably wondering how this will affect your marketing and what you can do to successfully promote your beauty business on Facebook. Mark Zuckerberg’s focus for 2018 is to bring the personal element back to the platform by encouraging meaningful interactions among people. Users are expected …

social media marketing

Winning the Social Media Marketing Game For Your Beauty Business

Social media marketing can be a struggle for many spa professionals trying to grow their beauty business. Maybe you have been trying to figure out social media on your own and feel like it’s not working? Or perhaps you have tried working with a virtual assistant (VA) but realize you need more help in creating a strategy because you understand …