How to Deal With “Overwhelm” in Your Beauty Business

Are you feeling overwhelmed in your beauty business by everything that’s going on in the world? You are not alone! It’s a lot to deal with, especially when trying to run a business. Many beauty business owners I speak with are experiencing emotions. Let’s talk about how to deal with the rollercoaster of emotions and learn how to become more …

Key to a Successful Beauty Business: Overcoming Limiting Beliefs Around Money

You have big plans and grand ambitions for your beauty business, yet there are certain beliefs holding you back. Let’s uncover why some beauty business owners are more successful than others. Most have overcome any limiting beliefs around money. Remember when you were in esthetic school? We all learned basically the same things. I understand that some schools are better …

Understanding “Cause and Effect” in Your Esthetic Business

You have probably heard about the rule of “cause and effect,” which states that for every action there’s a reaction. Let’s have a deeper understanding of how this rule affects your esthetic business and your life. Which Side of the “Cause and Effect” Equation Are You On? Being at cause means that you create the things you want in your …

Overcoming Imposter Syndrome In Your Beauty Business

Have you ever felt like you were a fake or an imposter as a beauty business owner? Have you ever thought that your business success is just sheer luck? Are you ever worried that people would find out you didn’t deserve your accomplishments? If you have experienced any of those thoughts and feelings, you’re not alone. It’s called the imposter …

The “Appreciation Challenge”: Add More Positivity Into Your Life

People, our businesses, and the world could use more appreciation. I invite you to a challenge! An appreciation challenge can add more positivity to your life as we continue to ride out this extraordinary time. I’d love to challenge you to an appreciation exercise since the power of appreciation can have many positive effects on your wellbeing and happiness level. …

beauty business coaching maxine drake esthetician inner circle membership button

Beauty Professionals Share Lessons Learned During The COVID-19 Transition

Beauty professionals had to completely shut down businesses during the COVID-19 “stay-at-home” orders. Several are still closed. It has been a learning experience and a time of reflection for most beauty business owners. I asked my Esthetician Inner Circle members to share their greatest lessons during COVID-19. The question provoked heightened emotions, heartfelt responses, and deep realizations that I’d love …

How To Prepare For a Sudden Leave of Absence in Your Esthetic Business

Preparing for a sudden leave of absence is different than not being able to work due to the pandemic, even though they are both considered emergency situations. What if you need to take a sudden leave of absence from your esthetic practice due to an accident or illness? We never think anything will happen to “us” – so preparing for …

How To Boost Your Immunity and Maintain a Healthy Treatment Room

As beauty professionals, we work in close proximity with our clients. As more states are reopening and you start to see clients again, it’s important to improve your well-being, protect your immune system, and keep a healthy treatment room. I have always been a health-nut to a degree and the past few months have reminded me that we must have …

Social Media Burnout And Your Esthetician Business

Social media has become a bit much these days for most people due to the negativity and crazy opinions. It’s easy to experience burnout- even though you know you need social media for your esthetic business. Do you ever feel like you want to just shut it all down? Close it up. Bye. bye. Social media burnout is real and …

Are You Ready to Reopen Your Beauty Business?

Are You Ready to Reopen Your Beauty Business? As the nation is in various stages of reopening during the COVID-19 crisis, many beauty business owners are trying to do the right thing — for themselves, their companies, and their clients. Some beauty businesses have reopened while others are waiting for the “all clear” from their state governments. You may be …