[md-blog-header] Social media has become a bit much these days for most people due to the negativity and crazy opinions. It’s easy to experience burnout- even though you know you need social media for your esthetic business. Do you ever feel like you want to just shut it all down? Close it up. Bye. bye. Social media burnout is real …
Are You Ready to Reopen Your Beauty Business?
[md-blog-header] Are You Ready to Reopen Your Beauty Business? As the nation is in various stages of reopening during the COVID-19 crisis, many beauty business owners are trying to do the right thing — for themselves, their companies, and their clients. Some beauty businesses have reopened while others are waiting for the “all clear” from their state governments. You may …
Beauty Business Marketing During COVID-19
[md-blog-header] Marketing your beauty business is still essential even though you may not be servicing clients during the COVID-19 shutdown. Use this downtime to market your business and continue to nurture relationships with your clients. If you continue to market your beauty business now, you’ll be top of mind when businesses begin to open. You want your appointment books filled …
How To Remain Calm And Solution-Oriented During COVID-19
[md-blog-header] Calm is not a word used to describe how most people are feeling during COVID-19 effects. This is our first pandemic in our lifetime and many of us are out of sorts — being affected by panic, fear, and uncertainty. “Anxiety is one of the most contagious emotions — that’s why it always takes down groups of people, not …
How To Offer Holistic Skincare Services Using Products And Equipment You Already Own
[md-blog-header] As more consumers strive to live a healthy lifestyle, they’re also seeking holistic skincare services from estheticians. Many beauty professionals are realizing the limitations of treating skin symptoms and want to offer holistic options that handle the root cause. If you want to exceed your clients’ expectations and charge a premium for your services — this article is …
Survival Checklist For Estheticians During COVID-19 Pandemic
[md-blog-header] Many business owners are going through a tough time right now, especially beauty industry professionals who rely on face-to-face interactions with clients. Spas are temporarily closed due to the COVID-19 pandemic and many estheticians are scared for their business. Instead of feeling despair or panicking, we need to be proactive and make the best of this downtime. Here’s a …
How To Keep Passion Alive In Your Esthetician Practice
[md-blog-header] Recent events have caused many estheticians to lose motivation and enthusiasm for their business. If you still love what you do, let’s explore ways to keep the passion alive no matter what is happening around you. We have all needed to regroup since COVID-19. Pushing the reset button gives us time to reflect and it also gives us the …
How To Improve Your Relationship With Money As An Esthetician Without Feeling Intimidated
[md-blog-header] If you feel intimidated by money as a spa owner, you’re not alone. Many estheticians I speak with struggle with their relationship with money. It doesn’t matter if you’re stressing out about your next rent payment or you are making money but can’t seem to keep any profit. Today, we’re going to stop the madness that plagues so many …
How To Launch a High-End Treatment In Your Esthetician Business
[md-blog-header] A growth strategy in our esthetician business is to offer the best services to our clients at the highest perceived value. You want to launch a high-end treatment your clients want. This high-end treatment must provide outstanding results. Offering high-end services is the fastest way to create residual income in your esthetician practice. Here’s how to launch a high-end …
Adding Online Consultations To Your Esthetician Business
[md-blog-header] From the first day of esthetics school, we were taught that everything we do as estheticians should start with a consultation with our clients. Thanks to technological advances and changes in our industry, consumers are increasingly open to having online consultations with their estheticians. Adding an online consultation service can help you expand your client base and improve your …