As beauty professionals, we are drawn to hands-on training and classes on the latest modalities and technologies. If we are honest, we know deep down that we need more business training to nurture the entrepreneur and manager within us. You may have invested in online courses to advance your business. They are extremely helpful but it’s not the same as …
Attracting more clients to your esthetician business is vital. I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” You’ve finally earned the title of a licensed esthetician, aced your practical exam, and are ready to take on the world, right? After all, you want to see a return on your …
There’s a lot to juggle when you’re running a beauty business. We all want to be more productive and maximize our precious time. There are hundreds of “productivity tools” and twice as many books and articles on “productivity tips.” While helpful, they’re missing a critical element – they tell us what to “do,” but not how to “be” to increase …
No matter the profession, you can find a coach or mentor to help you shorten the learning curve and succeed in your business. Estheticians need guidance too. The right coach or mentor can save you years of hard work, anxiety, and trial-and-error. How do you go about finding a coach or mentor that’s right for you? Having the right coach …
Many estheticians and spa owners feel overwhelmed when it comes to choosing the right skin care products for their beauty business. Adding retail to your spa business is a great way to increase revenue but there are a ton of skincare lines on the market. How do you go about choosing the right products? Choosing the Best Skincare Products For …
As estheticians and beauty business owners, you know how retail sales can impact your bottom line. You probably retail skincare products, but have you thought about selling modalities to your clients? High retail sales allows us to leverage our time and resources while increasing profit margins. In fact, the most successful and profitable spas have at least 30% of all …
Recently I had “one of those days” – those “entrepreneur down days” when nothing feels right and everything seems to be a struggle. So I decided to sit down and write a bunch of “appreciation cards” to people that matter to me. Not just to people related to my business, such as clients and partners, I also wrote cards to …
As a beauty business owner, it’s important to demonstrate reliability and integrity to your clients, team members, and other industry professionals by keeping your word. While most people will understand if you can’t deliver on your promises once or twice, doing so consistently or not handling a situation properly can damage your reputation. Not keeping promises can break trust, create …
As beauty business owners, we’re always looking for effective ways to grow our business. Social media helps us gain exposure, build relationships, and attract more clients. The power of social media allows us to connect with many people rather quickly. It’s not necessarily meant to post promotion after promotion, as this can be a turn-off and we can actually lose …
As beauty business owners, we can get hyper-focused on client bookings and making our revenue goals. While it’s important to pay attention to the numbers, client connection, and building rapport is necessary for business growth. We can’t achieve optimal business growth until we’ve built incredible client rapport. We’ve got to find that common ground before we even touch a client. …