Congratulations! You're IN for...

A 12-Month Identity Shift for Estheticians Ready to Rise


Monday, December 8th, 12 PM Pacific/3 PM Eastern

You'll also get an email with the details to join us.

The Real Reason Growth Has Stalled In Your Spa Business
(It’s Not Effort)

Most spa owners fall behind because they keep running their business from the same identity, year after year.

You keep saying you want a bigger future, but your decisions, your schedule, and your boundaries are still built around your past self.

This is for you if:

  • You’re ready to stop recycling the same year with a different calendar
  • You’re open to looking at your thinking, not just your tactics
  • You want your next 12 months to feel intentional, not reactive

This is not for you if:

  • You’re looking for a quick hack without changing how you operate
  • You want someone else to care more about your growth than you do

If you’re still reading this, you’re probably in the first group.

FREQUENTLY ASKED QUESTIONS

Is this live or pre-recorded?

This is a live online training on Monday, December 8 at 12pm Pacific / 3pm Eastern. There will be time for reflection and coaching-style insights throughout.

Will there be a replay?

Yes. If you register, you’ll receive access to the replay, even if you cannot attend live.

How long is the training?

Plan for about 60 minutes of teaching plus a short Q&A at the end.

Is this only for estheticians?

The examples are crafted for estheticians and spa owners, but the identity principles apply to any beauty pro who owns a business.

Is this a pitch?

At the end, I’ll share how you can continue this work inside the Esthetician Inner Circle at the special 10-year anniversary price. The training itself will stand on its own and be valuable even if you never join anything.

© 2025, Maxine Drake Consulting. All Rights Reserved. Home