How to Create a Breakthrough Year Without Getting Stuck in the Day-to-Day

A 12-Month Identity Shift for Estheticians Ready to Rise

Live Zoom Training

Monday, December 8th, 12 PM Pacific/3 PM Eastern

Admission is Free. Replay will be available to all registrants.

esthetician business owner making plans in a notebook

This Training Is For You If…

You feel like you’re working hard but not seeing the level of growth you want
Every year starts with big intentions, but your days still get swallowed by “urgent” tasks
You know you’re capable of more, but you feel pulled back into the same patterns
You want a clear, psychology-driven framework for the next 12 months, not another to-do list

Save My Seat For December 8

WHAT'S IN IT FOR YOU?

This is not another redundant, regurgitated class. It is a deep reset of how you think about growth, goals, and time for the next 12 months.

You’ll learn how to:

Mindset First:
Identity Before Strategy

Why your current identity is producing your current results
How to start leading your business as the version of you who already runs the next level

Create Goals That
Demand A New You

How to design a goal that forces you to grow, instead of repeating last year
Why the goal is a tool to transform you, not a finish line that decides your worth

Use Time As A Tool

How a 12-month window can create clarity instead of pressure
Why shorter timeframes increase focus and reveal what truly matters

Align Your Daily Behavior
With Your Future Self

How to eliminate the 80 percent of behavior that keeps you stuck
How to build daily and weekly actions that match who you want to become

Plus, when you stay until the end, you’ll receive your 12-Month Breakthrough Playbook so you can implement what you learn immediately.

The Real Reason Growth Has Stalled In Your Spa Business
(It’s Not Effort)

Most spa owners fall behind because they keep running their business from the same identity, year after year.

You keep saying you want a bigger future, but your decisions, your schedule, and your boundaries are still built around your past self.

The result:

You feel busy instead of powerful
You repeat the same year in a different calendar
You chase small, “reachable” goals instead of breakthrough ones

This training is designed to help you step out of that loop and build the identity that actually matches your potential.

Ready?

woman frustrated by SEO and AI - sitting on her couch with a laptop

Meet Your Esthetic Coach, Maxine

For over three decades, I’ve lived every version of this industry.
I’ve been the solo esthetician, the owner/leader of a 19-person for a full service Salon and Spa, the director of sales for a professional skin care line, and over the last decade, I am the coach estheticians call when they’re ready to grow up a level.

I created the Esthetician Inner Circle because I saw a gap. Estheticians had access to “how-to” trainings, but very few had a place to think bigger about who they were becoming as owners.

Today, I work with estheticians who are serious about building real businesses, not just staying booked. Every major leap I’ve made in my own career came from one thing: being willing to retire an old identity and step into a new one.

That’s exactly what you're going to start doing on December 8.

Save My Seat For December 8

During the live training on Monday, December 8 at 12pm Pacific / 3pm Eastern, you can expect:

A clear psychological framework to accelerate growth
Practical examples from real estheticians and spa owners
Space to reflect on who you’ve been and who you want to become
Guidance on how to design the next 12 months so they look different from the last 12

You will not be shamed. You will be challenged.

You will walk away with a clearer identity, a stronger goal, and a path forward.

yes! i want in!

How to get the most from this Training

Step 1:

Save your spot for the live webinar on December 8 at 12pm Pacific / 3pm Eastern.

Step 2:

Show Up Live With A Notebook

Give yourself one focused hour. No clients. No admin. Just you, your future, and an open mind.

Step 3:

Use The 12-Month Breakthrough Playbook

After the training, use the playbook to map your identity shift, your goal, and your behavior plan for the next year.

This is for you if:

You’re ready to stop recycling the same year with a different calendar
You’re open to looking at your thinking, not just your tactics
You want your next 12 months to feel intentional, not reactive

This is not for you if:

You’re looking for a quick hack without changing how you operate
You want someone else to care more about your growth than you do

If you’re still reading this, you’re probably in the first group.

Yes, I’m Ready For A Breakthrough Year

FREQUENTLY ASKED QUESTIONS

Is this live or pre-recorded?

This is a live online training on Monday, December 8 at 12pm Pacific / 3pm Eastern. There will be time for reflection and coaching-style insights throughout.

Will there be a replay?

Yes. If you register, you’ll receive access to the replay, even if you cannot attend live.

How long is the training?

Plan for about 60 minutes of teaching plus a short Q&A at the end.

Is this only for estheticians?

The examples are crafted for estheticians and spa owners, but the identity principles apply to any beauty pro who owns a business.

Is this a pitch?

At the end, I’ll share how you can continue this work inside the Esthetician Inner Circle at the special 10-year anniversary price. The training itself will stand on its own and be valuable even if you never join anything.