The Real Reason You’re Distracted The average entrepreneur spends 9 hours working each day, but did you know that 3.4 hours of which is wasted on distractions? Managing time is a struggle for most estheticians and spa owners. We all have the same hours in a day, yet it seems harder and harder to get it all done. The task …
Client Avatar – The Key To Effectively Market Your Esthetician & Spa Business
I often hear from spa owners and estheticians, “I don’t know where to find new clients,” or “I don’t know what to say in my marketing materials,” or “what should I blog about,” or “should I focus on Facebook ads or post on Instagram?” These seemingly very different questions can actually be addressed if you take a moment, go back …
Boost Your Mother’s Day Sales… Profitability
There’s always a buzz among spa professionals around Mother’s Day. Buzz, and also stress. You’re still recovering from the hustle of Christmas and Valentine’s Day promotions. Plus, many are realizing that they’re almost halfway through the year and looking at how their revenues are measuring up. This stress could blind the judgment of many spa business owners, causing them to …
How to Use Facebook Live to Increase Visibility of Your Spa and Esthetician Business
As business owners, we often have this love-hate relationship with Facebook. Now that Facebook Live is the rage, everyone is hopping on the bandwagon. Facebook’s algorithm gives priority to live streaming and videos. In fact, you’d get three times as much reach as a regular post. Once I started doing Facebook Live, I doubled the number of Likes on my …
How to Bring New Clients into Your Spa and Esthetician Business
Did you know that the beauty industry rakes in over $500 billion in revenue globally? That’s a staggering number, and it’s clear that the demand for beauty and wellness services is thriving. If you’re wondering how to tap into this lucrative market and bring new clients, you’re on the right track. As a seasoned beauty business coach with years of …
How to Boost Spa Sales During Slow Times of the Year
I was talking to an esthetician who was having a hard time – things seem to be slow everywhere and money is just not coming in. The few months after the holidays are often quite challenging for many spa owners and estheticians. There’s a lull in sales and clients seem to be scarce. It’s often hard to muster up the …
5 Steps To Get Unstuck In Your Spa Business
You started your business because you love what you do – of course! However, running a business can be quite a different story… whether you’re just starting out or have been in business for a while, feeling overwhelmed by all the “stuff” you have to do is not uncommon. Maybe you feel paralyzed because you have all these great ideas, …
Goal Setting For The New Year
Your MUST List January is a month for new beginnings and fresh starts in our personal lives and in our business. It’s a time for reflecting, goal setting and understanding what changes need to happen in order to have a better life in the new year. December is the month to organize your business to make that new beginning possible …
Become an Abundant Esthetician
Elevate Your Esthetician Business At A Live Workshop If you are an esthetician feeling frustrated about the best methods to take to grow your business then this blog post is for you. Do you struggle with attracting the right clients? Feel confused when it comes to marketing? Unsure of how to truly grow a lucrative practice? Not sure where to …
The Esthetician Success Audit
The esthetician success audit is a tool to help you evaluate where you are in different areas of your life and business. The audit is like a guideline to show you where you need to improve in the six forms of wealth. We all know that money is one form of wealth but it certainly isn’t the only measurement for …