Client Avatar – The Key To Effectively Market Your Esthetician & Spa Business

I often hear from spa owners and estheticians, “I don’t know where to find new clients,” or “I don’t know what to say in my marketing materials,” or “what should I blog about,” or “should I focus on Facebook ads or post on Instagram?” These seemingly very different questions can actually be addressed if you take a moment, go back …

mother's day

Boost Your Mother’s Day Sales… Profitability

There’s always a buzz among spa professionals around Mother’s Day. Buzz, and also stress. You’re still recovering from the hustle of Christmas and Valentine’s Day promotions. Plus, many are realizing that they’re almost halfway through the year and looking at how their revenues are measuring up. This stress could blind the judgment of many spa business owners, causing them to …

How to Use Facebook Live to Increase Visibility of Your Spa and Esthetician Business

As business owners, we often have this love-hate relationship with Facebook. Now that Facebook Live is the rage, everyone is hopping on the bandwagon. Facebook’s algorithm gives priority to live streaming and videos. In fact, you’d get three times as much reach as a regular post. Once I started doing Facebook Live, I doubled the number of Likes on my …

The Esthetician Success Audit maxine drake blog

The Esthetician Success Audit

The esthetician success audit is a tool to help you evaluate where you are in different areas of your life and business. The audit is like a guideline to show you where you need to improve in the six forms of wealth. We all know that money is one form of wealth but it certainly isn’t the only measurement for …