how to remain calm during covid-19 for estheticians

How To Remain Calm And Solution-Oriented During COVID-19

Calm is not a word used to describe how most people are feeling during COVID-19 effects. This is our first pandemic in our lifetime and many of us are out of sorts — being affected by panic, fear, and uncertainty.  “Anxiety is one of the most contagious emotions — that’s why it always takes down groups of people, not just …

How To Keep Passion Alive In Your Esthetician Practice

Recent events have caused many estheticians to lose motivation and enthusiasm for their business. If you still love what you do, let’s explore ways to keep the passion alive no matter what is happening around you. We have all needed to regroup since COVID-19. Pushing the reset button gives us time to reflect and it also gives us the clarity …

2020 – Year of Vision in Your Beauty Business

We are approaching the beginning of a new year and new decade and some are calling it the year of vision. What can you do differently in 2020 to create positive change in your beauty business? The beginning of a new year gives us a fresh start so it’s important to direct your attention and thoughts on what you want. …

5 Reasons Why Estheticians Should Attend Business Summits

5 Reasons Why Estheticians Should Attend Business Summits

As beauty professionals, we are drawn to hands-on training and classes on the latest modalities and technologies. If we are honest, we know deep down that we need more business training to nurture the entrepreneur and manager within us. You may have invested in online courses to advance your business. They are extremely helpful but it’s not the same as …

How to Find the Right Esthetician Coach or Mentor Maxine Drake Blog

How To Find The Right Esthetician Coach Or Mentor

No matter the profession, you can find a coach or mentor to help you shorten the learning curve and succeed in your business. Estheticians need guidance too. The right coach or mentor can save you years of hard work, anxiety, and trial-and-error. How do you go about finding a coach or mentor that’s right for you? Having the right coach …

VIP Spa Experience

How To Create a VIP Spa Experience To Get Premium Clients

How often do you invest time and attention to improve the spa guest experience for your clients?  The key to attracting premium clients is to create a VIP luxury experience they will never forget. Most estheticians do a “good” job every single appointment but are we putting in the effort to create an exceptional VIP spa experience and make it …