beauty business summit attendees in front of the summit venue

Beauty Business Summit 2022

Take your beauty business to the next level of excellence at the 2022 Beauty Business Summit in St Peterburg, Florida.

Attendees have named Summit a “Life-Changing” event and here’s why:

We bring together spa owners and industry professionals from all over the country to share education and new concepts to help you grow your business. 

The 2-day event will be packed with ted-talk style educational seminars, breakout classes, and networking opportunities. 

You will have the opportunity to explore the latest business and marketing trends in the beauty industry and build connections that will help you thrive for years to come. 

Summit has been described as “The Original Luxury Event – Where Beauty Meets Business” and has become one of the most sought-after events to attend for licensed beauty professionals. 

If the last couple of years has taught us anything, it is that we must embrace change, stay motivated, and keep learning to stay ahead in our business.

How to Pick a Great Esthetician School - Maxine Drake Blog

How to Pick a Great Esthetician School

Starting your esthetician career is an exciting life decision. In order to become an esthetician, you have to go to an esthetics school. Read more about the different things you should look out for when choosing the right esthetics school.

lead generation for your beauty business

Tap Into The Power Of Lead Generation To Grow Your Esthetician Business

Lead generation can help you grow your beauty business cost-effectively by turning email subscribers into clients. Attracting new clients should always be a part of your growth strategy. Use the power of lead gen and email marketing as a strategy to build relationships with your subscribers. So, how do you gain new email subscribers? You must give potential clients a …

Announcing 2021 Beauty Business Summit

We were just as disappointed as you were when we rescheduled the 2020 Beauty Business Summit to October 3-4, 2021. You likely spent a great deal of time at home in the last year and now you’re ready for something big! And, we want to give you something to look forward to. You’ve earned it. Get out of the house. …

Five Major Beauty Business Website Mistakes to Avoid

5 Major Beauty Business Website Mistakes To Avoid

Your website is a critical component to growing your beauty business. If your site is not converting prospects into paying clients as well as it could then this article is for you. Your potential clients search the internet for everything, including beauty services. Does your website convey a stellar first impression? Because you have about five seconds to state clearly …

How To Create a Beauty Business Website That Converts Prospects into Clients

You may have a pretty website but does it convert prospects into paying clients for your beauty business? Your website conversion rate is where the rubber meets the road. It’s time to examine a few things if your website isn’t helping you attract ideal clients and generate sales for ultimate beauty business growth. Common Beauty Business Website Mistakes Here are …

How To Get Out Of The “Survival Trap” In Your Beauty Business

If you feel like this past year had you running in circles in your beauty business, you are not alone. One of my favorite authors showed us how to get out of the survival trap and move our business forward. Best-selling author, Mike Michalowicz, was our expert speaker in the Esthetician Inner Circle membership. He discussed why many beauty business …

How To Start Your Esthetician YouTube Channel With Ease

Video marketing is no doubt an effective way to promote a service business. Many estheticians and spa owners understand the benefits of starting an esthetician YouTube Channel, yet few have actually taken action. 92% of marketers say that video is an important part of a business marketing strategy and the average person spends  100 minutes every day watching online videos. Yet, …