[md-blog-header] You may have a pretty website but does it convert prospects into paying clients for your beauty business? Your website conversion rate is where the rubber meets the road. It’s time to examine a few things if your website isn’t helping you attract ideal clients and generate sales for ultimate beauty business growth. Common Beauty Business Website Mistakes Here …
How To Get Out Of The “Survival Trap” In Your Beauty Business
[md-blog-header] If you feel like this past year had you running in circles in your beauty business, you are not alone. One of my favorite authors showed us how to get out of the survival trap and move our business forward. Best-selling author, Mike Michalowicz, was our expert speaker in the Esthetician Inner Circle membership. He discussed why many beauty …
How To Start Your Esthetician YouTube Channel With Ease
Video marketing is no doubt an effective way to promote a service business. Many estheticians and spa owners understand the benefits of starting an esthetician YouTube Channel, yet few have actually taken action. 92% of marketers say that video is an important part of a business marketing strategy and the average person spends over 5 hours a day watching videos. …
Should You Keep Your Beauty Business Alive and Ride Out The COVID Storm?
[md-blog-header] Are you wondering if you should keep your beauty business alive and ride out the COVID storm? We’re living in uncharted territory. Every industry is in turmoil due to COVID and local businesses are fighting for survival. It’s predicted that 30% of hotels and restaurants will not recover from this immense setback. Many sectors are affected and our very …
How to Deal With “Overwhelm” in Your Beauty Business
[md-blog-header] Are you feeling overwhelmed in your beauty business by everything that’s going on in the world? You are not alone! It’s a lot to deal with, especially when trying to run a business. Many beauty business owners I speak with are experiencing emotions. Let’s talk about how to deal with the rollercoaster of emotions and learn how to become …
Key to a Successful Beauty Business: Overcoming Limiting Beliefs Around Money
[md-blog-header] You have big plans and grand ambitions for your beauty business, yet there are certain beliefs holding you back. Let’s uncover why some beauty business owners are more successful than others. Most have overcome any limiting beliefs around money. Remember when you were in esthetic school? We all learned basically the same things. I understand that some schools are …
Overcoming Imposter Syndrome In Your Beauty Business
[md-blog-header] Have you ever felt like you were a fake or an imposter as a beauty business owner? Have you ever thought that your business success is just sheer luck? Are you ever worried that people would find out you didn’t deserve your accomplishments? If you have experienced any of those thoughts and feelings, you’re not alone. It’s called the …
The “Appreciation Challenge”: Add More Positivity Into Your Life
[md-blog-header] People, our businesses, and the world could use more appreciation. I invite you to a challenge! An appreciation challenge can add more positivity to your life as we continue to ride out this extraordinary time. I’d love to challenge you to an appreciation exercise since the power of appreciation can have many positive effects on your wellbeing and happiness …
Beauty Professionals Share Lessons Learned During The COVID-19 Transition
[md-blog-header] Beauty professionals had to completely shut down businesses during the COVID-19 “stay-at-home” orders. Several are still closed. It has been a learning experience and a time of reflection for most beauty business owners. I asked my Esthetician Inner Circle members to share their greatest lessons during COVID-19. The question provoked heightened emotions, heartfelt responses, and deep realizations that I’d …