Below you'll find a list of all posts that have been categorized as “Esthetician”
Once in a while you get that “gut feeling…” maybe it feels like butterflies in your stomach or maybe it’s a tug in your belly. Do you think it’s nonsense and ignore it or could it be your intuition trying to get your attention to help you make better decisions and live a more fulfilling life? Do you follow your intuition? …
Client building is the most common challenge I hear amongst estheticians. This article is part 2 of a series based on ways to build clientele to boost your business. In this post, we offer 3 simple ways to help you build clientele and keep that momentum going. In the previous article, we discussed how networking is one of the most …
I had a wonderful discussion with my dear friend and colleague, Liz Steffen who shared some of my favorite ways to get more clients on the books. Build through networking. Networking offers an affordable way to build clientele, improve confidence, increase client loyalty, and gain more referrals. This could be scary for some of us in the beauty industry, but …
The holiday season is fast approaching and this is the time of year many spa owners are crunching to make their revenue goals before year end. You can absolutely increase sales by hosting a spa event. Sure, it’s nice to gather clients for a party, but your main objective should be to create community awareness, gain new clients, and sell …
I recently interviewed my dear friend, Becky Kuehn, who provides advanced oncology training for estheticians, salons, and spa owners so they can confidently care for clients who are battling cancer or experiencing side effects from treatments during all stages of cancer. If you’re looking to advance your esthetic career – I highly recommend becoming an oncology trained esthetician. Milady’s sought Becky …
You may find it baffling that an “evening ritual” has anything to do with your business. But it does. This evening ritual I’m talking about has fallen to the bottom of our never-ending to-do lists because it hasn’t been respected in our culture. However, I’ve found that it’s also one of the most important things you can do if you …
For spa owners, the Summer Slump – or the slow down that happens in July & August can cause stress and anxiety – especially if you’re not prepared. If you’ve been in business for a few years, you probably have figured out when the slow time for your practice occurs. For many spa owners or estheticians, it’s July and August. …
There’s always a buzz among spa professionals around Mother’s Day. Buzz, and also stress. You’re still recovering from the hustle of Christmas and Valentine’s Day promotions. Plus, many are realizing that they’re almost halfway through the year and looking at how their revenues are measuring up. This stress could blind the judgment of many spa business owners, causing them to …
Did you know that the beauty industry rakes in over $500 billion in revenue globally? That’s a staggering number, and it’s clear that the demand for beauty and wellness services is thriving. If you’re wondering how to tap into this lucrative market and bring new clients, you’re on the right track. As a seasoned beauty business coach with years of …
I was talking to an esthetician who was having a hard time – things seem to be slow everywhere and money is just not coming in. The few months after the holidays are often quite challenging for many spa owners and estheticians. There’s a lull in sales and clients seem to be scarce. It’s often hard to muster up the …