Below you'll find a list of all posts that have been categorized as “Esthetician”
I was talking to an esthetician who was having a hard time – things seem to be slow everywhere and money is just not coming in. The few months after the holidays are often quite challenging for many spa owners and estheticians. There’s a lull in sales and clients seem to be scarce. It’s often hard to muster up the …
Most estheticians and spa owners fulfill their passion by seeing clients in their treatment rooms. They also schedule additional time to manage business tasks and handle any challenges that may arise. That means the majority of esthetician owners are working in, as well as on, their businesses. If this is you, you know how crazy things get when trying your …
In the last installment of this series, we talked about how to create a supportive work environment for your esthetician business by building relationships with those around you. Unfortunately, not every situation can be remedied by good networking. There are times when you need to recognize the signs and make the decision to relocate your business: One esthetician was in …
Do you love your work environment? Is it lifting you up or dragging you down? Our environment shapes the way we think, believe, and behave. A toxic work setting not only affects our health and well-being but also has an impact on the number of clients and amount of income we create. If you’re having the following challenges, like some …
Your MUST List January is a month for new beginnings and fresh starts in our personal lives and in our business. It’s a time for reflecting, goal setting and understanding what changes need to happen in order to have a better life in the new year. December is the month to organize your business to make that new beginning possible …
Whether you are fresh out of esthetics school or are a seasoned pro, there are times in your business when you will be asking “How do I gain new clients?” This is a common question that I get on my coaching calls with spa professionals. Turning prospects into clients takes time and specific actions. Incorporate these 5 simple steps into …
Do you get anxiety just thinking about spa holiday marketing? It’s hard to believe we are nearing the end of 3rd quarter. September seems to fly by, and before we know it, the holidays sneak up on us. We seem to fall for it every year! I was speaking to an esthetician recently and she was telling me how she …
Each day we are given a choice on how we show up in our esthetics business. How to behave. We choose how to treat employees, clients, family members, and anyone with whom we interact every day. Now more than ever, we need positive leaders. Our world is hungry for heart-centered leaders who desire to make changes for the greater good …
Elevate Your Esthetician Business At A Live Workshop If you are an esthetician feeling frustrated about the best methods to take to grow your business then this blog post is for you. Do you struggle with attracting the right clients? Feel confused when it comes to marketing? Unsure of how to truly grow a lucrative practice? Not sure where to …
As an esthetician, you know it’s important to keep up with trends in skincare products, tools, and technology. But what about trends when it comes to our professional social media accounts? With so many trends, platforms, and variables, managing social media can be daunting. When it comes to social media, you probably have an idea of how it “should” look …