[md-blog-header] You have probably heard about the rule of “cause and effect,” which states that for every action there’s a reaction. Let’s have a deeper understanding of how this rule affects your esthetic business and your life. Which Side of the “Cause and Effect” Equation Are You On? Being at cause means that you create the things you want in …
The “Appreciation Challenge”: Add More Positivity Into Your Life
[md-blog-header] People, our businesses, and the world could use more appreciation. I invite you to a challenge! An appreciation challenge can add more positivity to your life as we continue to ride out this extraordinary time. I’d love to challenge you to an appreciation exercise since the power of appreciation can have many positive effects on your wellbeing and happiness …
Are You Ready to Reopen Your Beauty Business?
[md-blog-header] Are You Ready to Reopen Your Beauty Business? As the nation is in various stages of reopening during the COVID-19 crisis, many beauty business owners are trying to do the right thing — for themselves, their companies, and their clients. Some beauty businesses have reopened while others are waiting for the “all clear” from their state governments. You may …
Expressing Appreciation In Your Beauty Business
Recently I had “one of those days” – those “entrepreneur down days” when nothing feels right and everything seems to be a struggle. So I decided to sit down and write a bunch of “appreciation cards” to people that matter to me. Not just to people related to my business, such as clients and partners, I also wrote cards to …
Best Beauty Business Practice: Keep Your Word
As a beauty business owner, it’s important to demonstrate reliability and integrity to your clients, team members, and other industry professionals by keeping your word. While most people will understand if you can’t deliver on your promises once or twice, doing so consistently or not handling a situation properly can damage your reputation. Not keeping promises can break trust, create …
Hiring a Team For Your Beauty Business – Part 2
The foundation of building a successful team for your beauty business is to adopt a leadership style that matches your core values and personality. As we have discussed in the first installment of this series, servant-based leadership and transformational leadership are best suited for beauty business owners. After acquiring the necessary leadership mindset and skillset, it’s time to dig into …
Hiring a Team For Your Beauty Business – Part 1
If you’re a successful solo esthetician with a full book of appointments, you may be feeling exhausted or even a little burnt out just from servicing your clients. You may even be turning businesses away, which makes you feel like you’re leaving money on the table. Is it time to hire someone? Hiring employees may seem to be the obvious …
Legacy Is More Important Than Currency
Is money more important to you or is creating an impact in your community more significant? To think about your legacy, ask yourself the following questions: What do you want to be known for? How do you want to be remembered? Are you in business just for the financial reward or do you want to create something bigger than yourself? …
How To Create a VIP Spa Experience To Get Premium Clients
How often do you invest time and attention to improve the spa guest experience for your clients? The key to attracting premium clients is to create a VIP luxury experience they will never forget. Most estheticians do a “good” job every single appointment but are we putting in the effort to create an exceptional VIP spa experience and make it …
8 Ways To Give Back To Your Team, Clients, and Community This Holiday Season
As the holiday season approaches, many of us are thinking about giving back to our team, clients, and the community to show our gratitude and appreciation. In just a few short days, I’ll be giving $10,000 back to the beauty industry at the Beauty Business Summit in Honolulu, Hawaii. And yes, we already planning 2019 Summit. 🙂 The proceeds ($10,000) …