Below you'll find a list of all posts that have been categorized as “marketing”
If your menu reads like a Cheesecake Factory menu, you’re confusing your clients and killing your sales. I learned this the hard way. Years ago, I had a client skim past my $150 results-driven facial and book a $25 brow wax instead. Not because she didn’t want the facial. But because my menu made it impossible for her to see …
GlossGenius vs. Vagaro? Choosing the right booking system for your esthetics business can feel overwhelming, but the last thing you need is software that creates more headaches instead of making your life easier. Your Booking System Should Make Your Life Easier, Not Create More Headaches You didn’t start your business to play tech support. Yet here you are, frustrated with …
Your Google Business Profile (GBP) is one of the most powerful (and underused) marketing tools for your beauty business. Think of it as your online storefront. When someone searches for a massage spa, a waxing service, or a skincare treatment, Google pulls up a list of local area businesses. The ones that appear at the top? Those are the businesses …
In the beauty industry, navigating business challenges is all in a day’s work. Have you ever wondered what sets top-performing spas apart from the rest? They have a trick up their sleeve – an esthetician coach. The elite spas and VIP salons, the ones setting trends and raising bars, all have a coach steering their path to success. If you’re …
Lead generation can help you grow your beauty business cost-effectively by turning email subscribers into clients. Attracting new clients should always be a part of your growth strategy. Use the power of lead gen and email marketing as a strategy to build relationships with your subscribers. So, how do you gain new email subscribers? You must give potential clients a …
[md-blog-header] We have heard from many estheticians that while some clients are still reluctant to receive facial treatments, more people are seeking body treatments. This presents a great opportunity to set yourself apart by meeting client demand with SculptIce Body Treatments. What Is SculptICE? SculptICE is a breakthrough product that breaks down fat cells through thermogenesis. They are then removed …
Prospects view your website and social media channels before making a decision to do business with you. Increasing your beauty business’s online visibility is vital to generating more leads and gaining ideal clients. Keeping up with the latest digital marketing best practices is a full-time job in and of itself. Partnering with a digital marketing strategist is the best way …
[md-blog-header] Your website is a critical component to growing your beauty business. If your site is not converting prospects into paying clients as well as it could then this article is for you. Your potential clients search the internet for everything, including beauty services. Does your website convey a stellar first impression? Because you have about five seconds to state …
[md-blog-header] You may have a pretty website but does it convert prospects into paying clients for your beauty business? Your website conversion rate is where the rubber meets the road. It’s time to examine a few things if your website isn’t helping you attract ideal clients and generate sales for ultimate beauty business growth. Common Beauty Business Website Mistakes Here …
[md-blog-header] Become a more valuable esthetician by specializing in something you love. Your business can become diluted if you haven’t found your niche or specialty in your business as an esthetician. Being a generalist who “helps everyone ” is a mistake made by many estheticians. Instead, build a powerful brand that attracts your ideal clients by differentiating your business in …