Social Media Burnout And Your Esthetician Business

[md-blog-header] Social media has become a bit much these days for most people due to the negativity and crazy opinions. It’s easy to experience burnout- even though you know you need social media for your esthetic business. Do you ever feel like you want to just shut it all down? Close it up. Bye. bye. Social media burnout is real …

How To Launch a High-End Treatment In Your Esthetician Business

[md-blog-header] A growth strategy in our esthetician business is to offer the best services to our clients at the highest perceived value. You want to launch a high-end treatment your clients want. This high-end treatment must provide outstanding results. Offering high-end services is the fastest way to create residual income in your esthetician practice. Here’s how to launch a high-end …

Adding Online Consultations To Your Esthetician Business

[md-blog-header] From the first day of esthetics school, we were taught that everything we do as estheticians should start with a consultation with our clients. Thanks to technological advances and changes in our industry, consumers are increasingly open to having online consultations with their estheticians. Adding an online consultation service can help you expand your client base and improve your …

Overcoming Post-Holiday Slump In Your Esthetician Business

[md-blog-header] It’s not easy to whip up motivation right after the New Year but you know that you need to overcome the post-holiday slump for the sake of your business. You had an amazing holiday event, doubled gift card sales, and worked extra hours to accommodate clients. You have been running in four different directions the last few months and …

Holiday Promotions To Increase Sales In Your Beauty Business

The holiday season is the busiest time for the beauty industry as many people are looking for unique and thoughtful gifts for their loved ones. While I’m not a big fan of “discounts,” I’m a firm believer in creating promotions that can add value to your clients while increasing your bottom line. Here are some unique promotion ideas to help …

How To Create Engaging Social Media Content For Your Beauty Business

Social media is a great channel for estheticians and beauty professionals to connect with their audience and clients. Engaging content helps build relationships and develop the trust you need to acquire and retain more clients. But let’s face it… we’re not always bursting with creativity when it comes to creating social media content! It’s time to help you get “into …

The Beauty Business Professional’s Guide To Digital Marketing

If your head starts spinning when you hear the term digital marketing… you’re not alone! Almost every licensed beauty professional feels the same! Estheticians come to me all the time seeking advice about digital marketing. There are many moving parts and the rapidly-changing technologies can be confusing and challenging. Recently, I did a really fun Facebook Livestream with Kim Garst …

How To Attract More Clients To Your New Esthetician Business maxine drake blog

How To Attract More Clients To Your New Esthetician Business

  Attracting more clients to your esthetician business is vital. I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” You’ve finally earned the title of a licensed esthetician, aced your practical exam, and are ready to take on the world, right? After all, you want to see a return on your …

How To Use Social Media to Grow Your Beauty Business

As beauty business owners, we’re always looking for effective ways to grow our business. Social media helps us gain exposure, build relationships, and attract more clients. The power of social media allows us to connect with many people rather quickly. It’s not necessarily meant to post promotion after promotion, as this can be a turn-off and we can actually lose …