Below you'll find a list of all posts that have been categorized as “marketing”
When a client is unhappy and asks for a refund, it can feel like a difficult moment, one that puts your work, your policies, and your professionalism under a microscope. Do you honor the refund, even if you delivered exactly what was promised? Or do you stand by your policies? In reality, a refund is rarely just about money. It’s …
Add another thing to your business building list. Learn how to increase your Google ranking so that new clients can find your business with ease. In a recent study, 8 out of 10 respondents said they use a search engine to look up local businesses before visiting a store or engaging with a service provider. How do you get high …
Facebook’s recent algorithm updates have many business owners on edge. As a spa owner, you’re probably wondering how this will affect your marketing and what you can do to successfully promote your beauty business on Facebook. Mark Zuckerberg’s focus for 2018 is to bring the personal element back to the platform by encouraging meaningful interactions among people. Users are expected …
Have you ever felt like your social media marketing efforts are just shouting into the void, only to hear crickets in return? In today’s digital age, the beauty and spa industry has seen a seismic shift towards online platforms. Social media has become the modern-day word-of-mouth, with over 4.9 billion users worldwide. It’s no longer just a place to share …
As an entrepreneur and business owner, it’s critical that we invest in our personal and business growth each year. We attend live conferences to give us a break from the daily routine to learn fresh ideas that spark our creativity and expand our current way of thinking. We love inspirational education that gives us the tools we need to grow …
Yelp remains to be a hot topic in the beauty industry – do you love it or hate it? You may wonder, is it worth the time and effort to set up your Yelp business listing? And can you get more clients by using Yelp? Why Yelp? Yelp gives you the opportunity to get more exposure to a local clientele …
You’ve noticed the buzz about the Beauty Business Summit happening in St. Petersburg, Florida this October and you really want to go. How do you convince your boss to send you? There is a specific way to ask your boss to achieve that nod of approval by explaining the benefits first. Follow these 5 tips to convince your boss to …
I had a wonderful discussion with my dear friend and colleague, Liz Steffen who shared some of my favorite ways to get more clients on the books. Build through networking. Networking offers an affordable way to build clientele, improve confidence, increase client loyalty, and gain more referrals. This could be scary for some of us in the beauty industry, but …
The biggest secret to keep your appointment book full is more about your client’s experience and less about what you offer. If retaining clients is a struggle for you, it’s time to examine how you do business. As owners, we need to put more focus on client retention instead of client acquisition. For most businesses, especially those in the service …
As an esthetician or spa owner, you know how important it is to market your business. How do you know what to do and what not to do when marketing your spa business? Avoid these few common marketing mistakes and you will be ahead of the game – and your competition. The truth is, there’s no one-size-fits-all marketing strategy. No …