Below you'll find a list of all posts that have been categorized as “marketing”
Many estheticians and spa owners struggle with email marketing because they are unsure of what to say or uncertain of how many emails to send. Others find email marketing challenging, or underestimate the power value based emails can have for business growth so email marketing strategies are under utilized. In truth, email marketing can be a strategic way to communicate …
You have probably heard of EQ, which stands for emotional quotient – also referred to as emotional intelligence or soft skills. However, many may not be aware of its important role in building an esthetician or spa business. Studies have shown that a high emotional quotient (or EQ) boosts career success, entrepreneurial potential, and leadership talent. High EQ also improves …
I often hear from spa owners and estheticians, “I don’t know where to find new clients,” or “I don’t know what to say in my marketing materials,” or “what should I blog about,” or “should I focus on Facebook ads or post on Instagram?” These seemingly very different questions can actually be addressed if you take a moment, go back …