Why You Should Become a Specialty Esthetician

Become a more valuable esthetician by specializing in something you love. Your business can become diluted if you haven’t found your niche or specialty in your business as an esthetician. Being a generalist who “helps everyone ” is a mistake made by many estheticians. Instead, build a powerful brand that attracts your ideal clients by differentiating your business in today’s …

How To Launch a High-End Treatment In Your Esthetician Business

A growth strategy in our esthetician business is to offer the best services to our clients at the highest perceived value. You want to launch a high-end treatment your clients want. This high-end treatment must provide outstanding results. Offering high-end services is the fastest way to create residual income in your esthetician practice. Here’s how to launch a high-end treatment …

How To Attract More Clients To Your New Esthetician Business maxine drake blog

How To Attract More Clients To Your New Esthetician Business

  Attracting more clients to your esthetician practice is vital. I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” You’ve finally earned the title of a licensed esthetician, aced your practical exam, and are ready to take on the world, right? After all, you want to see a return on your …

How To Increase Retail Sales With Modalities

As estheticians and beauty business owners, you know how retail sales can impact your bottom line. You probably retail skincare products, but have you thought about selling modalities to your clients? High retail sales allows us to leverage our time and resources while increasing profit margins. In fact, the most successful and profitable spas have at least 30% of all …

How To Use Social Media to Grow Your Beauty Business

As beauty business owners, we’re always looking for effective ways to grow our business. Social media helps us gain exposure, build relationships, and attract more clients. The power of social media allows us to connect with many people rather quickly. It’s not necessarily meant to post promotion after promotion, as this can be a turn-off and we can actually lose …

VIP Spa Experience

How To Create a VIP Spa Experience To Get Premium Clients

How often do you invest time and attention to improve the spa guest experience for your clients?  The key to attracting premium clients is to create a VIP luxury experience they will never forget. Most estheticians do a “good” job every single appointment but are we putting in the effort to create an exceptional VIP spa experience and make it …

retail

How To Increase Retail Sales In Your Beauty Business

Retail sales is an important component to become a profitable spa business. Selling retail is a vital factor to boost your bottom line. However, most spa owners struggle to keep their retail sales numbers up. Let’s explore ways to help you increase retail sales in your beauty business. In this article, we’ll reveal ways to help you increase retail sales …