Below you'll find a list of all posts that have been categorized as “Sales”
Just because you’re making money in your business doesn’t mean it’s profitable. You could actually be losing money if your expenses are higher than your revenue. Here are a few tips to ensure you’re running a sustainable spa business. There are two pieces to the “profit” calculus – generating more revenue and/or lowering expenses. It’s important to make sure you …
Mother’s Day is just around the corner and it’s a great opportunity for estheticians and spa owners to promote their services and attract new clients. Members of our Esthetician Inner Circle are already putting together some really great promotions and I’m very excited to share a few ideas with you. Before we talk about all the different tactics and promotions, …
Who doesn’t want more clients and a bank account that reflects our hard work? We want that money so that we can do the things that matter most! We need that money to keep our business alive. What if we are focusing on the wrong thing? Shift your thinking with this simple format and you can get all the clients you …
Facebook’s recent algorithm updates have many business owners on edge. As a spa owner, you’re probably wondering how this will affect your marketing and what you can do to successfully promote your beauty business on Facebook. Mark Zuckerberg’s focus for 2018 is to bring the personal element back to the platform by encouraging meaningful interactions among people. Users are expected …
As an entrepreneur and business owner, it’s critical that we invest in our personal and business growth each year. We attend live conferences to give us a break from the daily routine to learn fresh ideas that spark our creativity and expand our current way of thinking. We love inspirational education that gives us the tools we need to grow …
I had a wonderful discussion with my dear friend and colleague, Liz Steffen who shared some of my favorite ways to get more clients on the books. Build through networking. Networking offers an affordable way to build clientele, improve confidence, increase client loyalty, and gain more referrals. This could be scary for some of us in the beauty industry, but …
Follow these 8 easy steps To Increase Spa Sales Without Being Pushy When asked, most estheticians and spa owners say the reason for low retail sales is that they don’t want to come across salesy. I get that. But sometimes we can’t seem to help it when we’re feeling the pressure to meet our business and financial goals. How do …
You have probably heard of EQ, which stands for emotional quotient – also referred to as emotional intelligence or soft skills. However, many may not be aware of its important role in building an esthetician or spa business. Studies have shown that a high emotional quotient (or EQ) boosts career success, entrepreneurial potential, and leadership talent. High EQ also improves …
Many estheticians and spa owners struggle with generating profits from their retails sales. I once coached a spa owner who was having the same challenge and we made ONE small change to her business. All of a sudden, her retail sales went up dramatically. That’s not an isolated case either. I have coached many spa owners and their teams. Just …
You started your business because you love what you do – of course! However, running a business can be quite a different story… whether you’re just starting out or have been in business for a while, feeling overwhelmed by all the “stuff” you have to do is not uncommon. Maybe you feel paralyzed because you have all these great ideas, …