Below you'll find a list of all posts that have been categorized as “Success”
We read books and follow formulas. Many of us take online courses and attend live events. We join mastermind groups and hire coaches, shift our business models, and launch new products… Sure, many of these are needed for business growth but why isn’t everybody succeeding if we can just check them off the list? If you feel like you have …
After coaching many estheticians and spa owners over the years, I noticed that most focus their marketing efforts on acquiring new clients instead of retaining. That’s totally understandable – after all, we all associate new business with growth and profits, right? However, did you know that it costs five times as much to acquire a new client than to keep …
While it’s important to run your practice cost-efficiently, there’s more to business success than revenues and profits. The connection between you and your client is more valuable than most things. As a beauty professional, clients come to you because you have a unique approach, philosophy, and personality that resonates with who they are. Your individuality is what attracts clients to …
Social media is a great channel for estheticians and beauty professionals to connect with their audience and clients. Engaging content helps build relationships and develop the trust you need to acquire and retain more clients. But let’s face it… we’re not always bursting with creativity when it comes to creating social media content! It’s time to help you get “into …
If your head starts spinning when you hear the term digital marketing… you’re not alone! Almost every licensed beauty professional feels the same! Estheticians come to me all the time seeking advice about digital marketing. There are many moving parts and the rapidly-changing technologies can be confusing and challenging. Recently, I did a really fun Facebook Livestream with Kim Garst …
This happens to solo estheticians or beauty business owners a lot – running their business wearing their “esthetician hat” instead of putting on an “owner” or “manager hat”. We shift our mindset when we change hats. If you have a habit of wearing your esthetician hat as you tackle other things in your business, you could run into trouble sooner …
More and more estheticians are opening a solo business and don’t necessarily want to grow a team. Because you’re doing it all – you want to maximize your time to generate as much income as you can. Being a solo practitioner gives you more flexibility. You don’t have to be on anyone’s schedule and you have greater control over how …
As beauty professionals, we are drawn to hands-on training and classes on the latest modalities and technologies. If we are honest, we know deep down that we need more business training to nurture the entrepreneur and manager within us. You may have invested in online courses to advance your business. They are extremely helpful but it’s not the same as …
Attracting more clients to your esthetician business is vital. I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” You’ve finally earned the title of a licensed esthetician, aced your practical exam, and are ready to take on the world, right? After all, you want to see a return on your …
There’s a lot to juggle when you’re running a beauty business. We all want to be more productive and maximize our precious time. There are hundreds of “productivity tools” and twice as many books and articles on “productivity tips.” While helpful, they’re missing a critical element – they tell us what to “do,” but not how to “be” to increase …