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When onboarding new employees, one of the most important elements is establishing trust. After all, as an esthetician spa owner, your leadership style sets the tone for your entire business. Contrary to popular belief, trust isn’t something you earn over time—trust is something you must give, especially during the new hire orientation. A key part of an effective employee onboarding …
In the beauty industry, navigating business challenges is all in a day’s work. Have you ever wondered what sets top-performing spas apart from the rest? They have a trick up their sleeve – an esthetician coach. The elite spas and VIP salons, the ones setting trends and raising bars, all have a coach steering their path to success. If you’re …
If you’re a beauty business owner or spa industry professional, then it’s important to stay up-to-date on the latest technologies for continued business growth. But what about software for your spa? The good news is, there is software to grow your beauty business online! There are many different types of software available – some tailored for the beauty industry – …
[md-blog-header] We have heard from many estheticians that while some clients are still reluctant to receive facial treatments, more people are seeking body treatments. This presents a great opportunity to set yourself apart by meeting client demand with SculptIce Body Treatments. What Is SculptICE? SculptICE is a breakthrough product that breaks down fat cells through thermogenesis. They are then removed …
Onboarding a new hire in your beauty business is a step-by-step process to ensure success for your new employee. Have you ever hired an employee who did not live up to your expectations? Reduce frustration by onboarding and training your new hire thoroughly to minimize stress and indoctrinate into your company culture. Thorough onboarding will improve employee productivity and happiness …
Do you have a no gossip policy for your spa business? Maybe you’re not sure if you need one or why you would need a no gossip policy in the first place. Has this ever happened to you? You walk into your spa first thing in the morning and hear your team members chatting and giggling. At first, you think, …
Do you find it hard to focus or complete simple tasks in your esthetician business? What’s the secret to exceptional productivity? You want to be productive, yet you are unsure of what to zero in on each day. Say goodbye to feeling overwhelmed because you are about to become more productive in your business! As an entrepreneur and esthetician business …
When I chat with estheticians about email marketing, I usually get a sigh of frustration or comment “I should be better with emailing my clients.” There is no shaming, however, you can easily convert prospects into paying clients with a couple of strategies. Email marketing is a highly cost-effective way for small businesses to nurture relationships with prospects and drive …
[md-blog-header] Your website is a critical component to growing your beauty business. If your site is not converting prospects into paying clients as well as it could then this article is for you. Your potential clients search the internet for everything, including beauty services. Does your website convey a stellar first impression? Because you have about five seconds to state …
[md-blog-header] You may have a pretty website but does it convert prospects into paying clients for your beauty business? Your website conversion rate is where the rubber meets the road. It’s time to examine a few things if your website isn’t helping you attract ideal clients and generate sales for ultimate beauty business growth. Common Beauty Business Website Mistakes Here …