How to Pick a Great Esthetician School - Maxine Drake Blog

How to Pick a Great Esthetician School

Starting your esthetician career is an exciting life decision. In order to become an esthetician, you have to go to an esthetics school. Read more about the different things you should look out for when choosing the right esthetics school.

Set Your Beauty Business Apart With SculptICE Body Treatments

We have heard from many estheticians that while some clients are still reluctant to receive facial treatments, more people are seeking body treatments. This presents a great opportunity to set yourself apart by meeting client demand with SculptIce Body Treatments.  What Is SculptICE? SculptICE is a breakthrough product that breaks down fat cells through thermogenesis. They are then removed by …

how to onboard a new hire in your beauty business maxine drake blog

How To Onboard A New Hire In Your Beauty Business

Onboarding a new hire in your beauty business is a step-by-step process to ensure success for your new employee. Have you ever hired an employee who did not live up to your expectations? Reduce frustration by onboarding and training your new hire thoroughly to minimize stress and indoctrinate into your company culture. Thorough onboarding will improve employee productivity and happiness …

How to implement a no gossip policy in your spa business

How To Implement A No Gossip Policy In Your Spa Business

Do you have a no gossip policy for your spa business? Maybe you’re not sure if you need one or why you would need a no gossip policy in the first place. Has this ever happened to you? You walk into your spa first thing in the morning and hear your team members chatting and giggling. At first, you think, …

The Secret To Exceptional Productivity In Your Esthetician Business

Do you find it hard to focus or complete simple tasks in your esthetician business? What’s the secret to exceptional productivity? You want to be productive, yet you are unsure of what to zero in on each day. Say goodbye to feeling overwhelmed because you are about to become more productive in your business! As an entrepreneur and esthetician business …

Five Major Beauty Business Website Mistakes to Avoid

5 Major Beauty Business Website Mistakes To Avoid

Your website is a critical component to growing your beauty business. If your site is not converting prospects into paying clients as well as it could then this article is for you. Your potential clients search the internet for everything, including beauty services. Does your website convey a stellar first impression? Because you have about five seconds to state clearly …

How To Create a Beauty Business Website That Converts Prospects into Clients

You may have a pretty website but does it convert prospects into paying clients for your beauty business? Your website conversion rate is where the rubber meets the road. It’s time to examine a few things if your website isn’t helping you attract ideal clients and generate sales for ultimate beauty business growth. Common Beauty Business Website Mistakes Here are …

Why You Should Become a Specialty Esthetician

Become a more valuable esthetician by specializing in something you love. Your business can become diluted if you haven’t found your niche or specialty in your business as an esthetician. Being a generalist who “helps everyone ” is a mistake made by many estheticians. Instead, build a powerful brand that attracts your ideal clients by differentiating your business in today’s …

An Advanced Goal Setting Method That Works – Esthetician Business

If you have had trouble reaching your goals in the past, check out his advanced goal setting method for you and your esthetician business. 2020 has taught us that we need to be bold with our life… or “go home.” For 2021, let’s start the year with an advanced goal setting method that works. We know that if you create …