I get this question a lot: “I am starting a new salon/spa. How do I get more clients?”
If you recently opened a new practice, you’re probably on a mission to build your clientele. After all, you won’t have a business if you don’t have clients!
To be honest, gaining traction for a new business is rarely a walk in the park. There’s so much you could do… where should you begin?
I get it, I have been there!
Here are a few steps you can take right away to set the right foundation so you can attract your ideal clients:
Know Your Mission To Attract More Clients
Get clear on your mission. Clients want to work with service professionals that they believe in.
Your best clients will be the ones that resonate with your unique approach because “like attracts like!”
In order to attract more ideal clients, it’s important to have clarity on why you’re in business so you can incorporate your unique perspective in all marketing communications and client touch points.
Having a mission statement that reflects your vision, philosophies, and values will help you create a brand image that draws in the right clients who will appreciate what you do and are happy to pay for your services.
Professional Photos Attract Clients
Find a local photographer to take your photos, which can help position you as a professional and confident expert.
Dress in a way that you want your ideal clients to see you, whether it’s professional spa wear or business attire. These photos should present you at your best to draw in clients that resonate with you.
Use these photos on your website and other online profiles, such as social media and directories, to project a consistent and professional image that will cultivate trust and build credibility.
Attract Clients With A Professional Website
Your website is your online storefront. Since most consumers search online for local businesses, a website will boost your local SEO and help potential clients find you.
A website also positions you as an expert, showcases your services, and helps you connect with your community.
A clean, polished, and easy-to-navigate site projects a professional image and creates a positive first impression. If website building isn’t your expertise (which is ok!), do hire someone to help in this area.
Publish Fresh Content On Your Website
The work isn’t over once you have built a website. To enhance SEO and get found by more potential clients, you should regularly publish fresh, relevant, and engaging content on your website.
Get creative with content creation! Post informative content such as blog post, videos, product demos, infographics, or audio interviews and update your service menu pages periodically to ensure that the information is current.
Once you have published new content, share it with your clients and followers via email and social media. This will increase your visibility, position you as an expert, build trust, and cultivate loyalty.
Improve Your Local SEO So Clients Can Find You
97% of consumers search online to find a local business. In order for more potential clients to find you, be sure to optimize your website for local SEO.
Ensure your site is mobile-friendly and your content is optimized for on-page SEO. Claim your Google My Business listing and fill out all the information on your profile. This will get your business shown in the “local pack” at the top of relevant search results.
Get Online Reviews
Did you know that 86% of consumers read reviews on local businesses and most read an average of 10 online reviews before trusting a business?
Having reviews and testimonials posted on your website, local directories, and third-party review sites is a great way to boost your SEO, gain exposure to new potential clients, build credibility, and increase conversion rate.
Ask your clients to write a review after their visits by sending them a link to leave a review on Google or Yelp. Then, you can transfer the reviews to your website. Keep doing this as your business grows to keep the entries current as most consumers only take recent reviews into account.
Network In Your Community
Networking is vital for any local business to get new clients.
When you’re starting out, you probably have more time on your hands than clients. Make good use of this time and go to places where your ideal clients hang out to gain exposure.
This doesn’t mean you have to attend every “networking event” in the area. Networking could mean signing up for yoga classes, joining a hiking group, or getting involved in a local “mommy” Meetup group to meet potential clients – wherever you can connect with them and build relationships.
Attract The Best For Your Esthetician Practice
Starting your own beauty business is an exciting milestone – congratulations! You are well on your way to attracting the best clients for your esthetician practice. Don’t give up!
Putting in the work to build your clientele is rewarding. The satisfaction you’ll get from sharing your gifts and unique philosophy with clients who appreciate your talent will be well worth the effort.
Would you like to shorten the learning curve and accelerate your beauty business growth? Want more practical training to help build your biz? Learn more about our business and marketing membership program designed exclusively for estheticians here.