Below you'll find a list of all posts that have been tagged as “abundant esthetician”
Attracting more clients to your esthetician business is vital. I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” You’ve finally earned the title of a licensed esthetician, aced your practical exam, and are ready to take on the world, right? After all, you want to see a return on your …
There’s a lot to juggle when you’re running a beauty business. We all want to be more productive and maximize our precious time. There are hundreds of “productivity tools” and twice as many books and articles on “productivity tips.” While helpful, they’re missing a critical element – they tell us what to “do,” but not how to “be” to increase …
Just because you’re making money in your business doesn’t mean it’s profitable. You could actually be losing money if your expenses are higher than your revenue. Here are a few tips to ensure you’re running a sustainable spa business. There are two pieces to the “profit” calculus – generating more revenue and/or lowering expenses. It’s important to make sure you …
I had a wonderful discussion with my dear friend and colleague, Liz Steffen who shared some of my favorite ways to get more clients on the books. Build through networking. Networking offers an affordable way to build clientele, improve confidence, increase client loyalty, and gain more referrals. This could be scary for some of us in the beauty industry, but …
There is much to do as the year comes to a close, especially for a small business owner. What are we thinking about the most? Taxes of course! But it’s also a perfect time of year for solitude and self-reflection. It’s a time to evaluate your goals and create a plan for the New Year. I personally love closing the …
Whether you are fresh out of esthetics school or are a seasoned pro, there are times in your business when you will be asking “How do I gain new clients?” This is a common question that I get on my coaching calls with spa professionals. Turning prospects into clients takes time and specific actions. Incorporate these 5 simple steps into …
Do you get anxiety just thinking about spa holiday marketing? It’s hard to believe we are nearing the end of 3rd quarter. September seems to fly by, and before we know it, the holidays sneak up on us. We seem to fall for it every year! I was speaking to an esthetician recently and she was telling me how she …
Job Vs. Career Vs. Calling Turn Your Calling into a Successful Business Do you work a job, have a career, or is esthetics your calling? This is an important question to ask yourself as the answer could have a major impact on your future success. Does it feel like you are just working a job? Jobs tend to be work …
As an esthetician, you know it’s important to keep up with trends in skincare products, tools, and technology. But what about trends when it comes to our professional social media accounts? With so many trends, platforms, and variables, managing social media can be daunting. When it comes to social media, you probably have an idea of how it “should” look …
There is a lot more to running a successful esthetician business than just being the best at skin care. It also requires developing your unique brand, nurturing a dedicated client base, and building a stellar reputation. However, even with those priorities addressed, there are many other factors that impact one’s business potential. Learn the top 3 most commonly overlooked …