how-to-attract-more-clients-to-your-new-esthetician-practice

How To Attract More Clients To Your New Esthetician Practice

I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” If you recently opened a new practice, you’re probably on a mission to build your clientele. After all, you won’t have a business if you don’t have clients! To be honest, gaining traction for a new business is rarely a walk in …

profitable

How To Make Your Spa Business Profitable And Sustainable

Just because you’re making money in your business doesn’t mean it’s profitable. You could actually be losing money if your expenses are higher than your revenue. Here are a few tips to ensure you’re running a sustainable spa business. There are two pieces to the “profit” calculus – generating more revenue and/or lowering expenses. It’s important to make sure you …

clientele

Build Clientele – Beauty Industry Networking

I had a wonderful discussion with my dear friend and colleague, Liz Steffen who shared some of my favorite ways to get more clients on the books. Build through networking. Networking offers an affordable way to build clientele, improve confidence, increase client loyalty, and gain more referrals. This could be scary for some of us in the beauty industry, but …

business elements

Top 3 Overlooked Esthetician Business Success Elements

  There is a lot more to running a successful esthetician business than just being the best at skin care. It also requires developing your unique brand, nurturing a dedicated client base, and building a stellar reputation. However, even with those priorities addressed, there are many other factors that impact one’s business potential. Learn the top 3 most commonly overlooked …