financial

Essential Financial Skills For Beauty Business Owners

Many spa owners or estheticians shy away from dealing with their finances and I get it – it’s often confusing, overwhelming, and intimidating. Let’s take an honest look at your numbers and give you confidence so that small financial problems don’t turn into bigger issues. A handful of financial skills can help improve the health of your business and your …

self-awareness

How To Apply Self-Awareness To Grow Your Beauty Business

One of the most important skills for beauty business success is the ability to relate to people. Get to know yourself by developing greater self-awareness and your clients and team members will receive the benefits. In order to build meaningful connections, we need to get to know ourselves on a deeper level. The more we know ourselves, the better we …

client's needs

How To Grow Your Beauty Business By Anticipating Client Needs

Grow your beauty business simply by anticipating something your client wants before they ask for it. Raise the bar in customer service by being one step ahead of your client’s needs. Recently I celebrated my husband’s birthday at a high-end restaurant. We had the most exquisite table in front of an open window, which allowed us to watch the sunset …

marketing

A New Approach To Marketing Your Beauty Business

The beginning of a new year often means opening up to new concepts and approaches to the way you market your beauty business. It’s the time to look fresh ideas and discard what hasn’t been working with your marketing efforts… The right marketing strategy is essential for attracting ideal clients and increasing sales. Isn’t it true that the best-marketed business …

enthusiasm

Enthusiasm! What’s Missing In Beauty Business Success

Over the years I have met and worked with many estheticians and spa owners. What distinguishes those who succeed from those who play at mediocrity? Attitude. Is enthusiasm the missing ingredient in the treatment room? Owners who show high levels of enthusiasm running their business and serving clients are happier and more successful. Being enthusiastic isn’t just a “feel good” …

Mother's Day

Get More Clients With These Mother’s Day Promotion Ideas

Mother’s Day is just around the corner and it’s a great opportunity for estheticians and spa owners to promote their services and attract new clients. Members of our Esthetician Inner Circle are already putting together some really great promotions and I’m very excited to share a few ideas with you. Before we talk about all the different tactics and promotions, …