How-To-Find-the-Right-Esthetician-Coach-or-Mentor

How To Find The Right Esthetician Coach Or Mentor

No matter the profession, you can find a coach or mentor to help you shorten the learning curve and succeed in your business. Estheticians need guidance too. The right coach or mentor can save you years of hard work, anxiety, and trial-and-error. How do you go about finding a coach or mentor that’s right for you? Having the right coach …

How To Choose the Right Skin Care Products For Your Beauty Business

Many estheticians and spa owners feel overwhelmed when it comes to choosing the right skin care products for use in your back bar and retail sales. Adding retail to your spa business is a great way to increase revenue but there are a ton of skincare lines on the market. How do you go about choosing the right products? Choosing …

How To Increase Retail Sales With Modalities

As estheticians and beauty business owners, we understand the impact excellent retail sales can have on our bottom line. You probably retail skincare, but have you thought about selling modalities to your clients? High retail allows us to leverage our time and resources while increasing profit margins. In fact, the most successful and profitable spas have at least 30% of …

How To Use Social Media to Grow Your Beauty Business

As beauty business owners, we’re always looking for effective ways to grow our business. Social media helps us gain exposure, build relationships, and attract more clients. The power of social media allows us to connect with many people rather quickly. It’s not necessarily meant to post promotion after promotion, as this can be a turn-off and we can actually lose …

rapport

Building Client Rapport: The Key To Growing Your Beauty Business

As beauty business owners, we can get hyper-focused on client bookings and making our revenue goals. While it’s important to pay attention to the numbers, client connection, and building rapport is necessary for business growth. We can’t achieve optimal business growth until we’ve built incredible client rapport. We’ve got to find that common ground before we even touch a client. …

financial

Essential Financial Skills For Beauty Business Owners

Many spa owners or estheticians shy away from dealing with their finances and I get it – it’s often confusing, overwhelming, and intimidating. Let’s take an honest look at your numbers and give you confidence so that small financial problems don’t turn into bigger issues. A handful of financial skills can help improve the health of your business and your …

self-awareness

How To Apply Self-Awareness To Grow Your Beauty Business

One of the most important skills for beauty business success is the ability to relate to people. Get to know yourself by developing greater self-awareness and your clients and team members will receive the benefits. In order to build meaningful connections, we need to get to know ourselves on a deeper level. The more we know ourselves, the better we …

client's needs

How To Grow Your Beauty Business By Anticipating Client Needs

Grow your beauty business simply by anticipating something your client wants before they ask for it. Raise the bar in customer service by being one step ahead of your client’s needs. Recently I celebrated my husband’s birthday at a high-end restaurant. We had the most exquisite table in front of an open window, which allowed us to watch the sunset …

marketing

A New Approach To Marketing Your Beauty Business

The beginning of a new year often means opening up to new concepts and approaches to the way you market your beauty business. It’s the time to look fresh ideas and discard what hasn’t been working with your marketing efforts… The right marketing strategy is essential for attracting ideal clients and increasing sales. Isn’t it true that the best-marketed business …