Below you'll find a list of all posts that have been tagged as “business branding”
As an entrepreneur and business owner, it’s critical that we invest in our personal and business growth each year. We attend live conferences to give us a break from the daily routine to learn fresh ideas that spark our creativity and expand our current way of thinking. We love inspirational education that gives us the tools we need to grow …
One of the foundational lessons in my 12 week program is teaching estheticians how to write a mission statement. You might be asking yourself, do I really need a mission statement for my spa business? I mean, I’m not a big company… The answer is a resounding “yes!” . Your mission is a foundational marketing element. A mission statement is …
Amidst the excitement of welcoming 40 new members to the Esthetician Inner Circle, I reflected on how all these new people whom I’ve never met or spoken to ended up trusting me to help them with their spa or esthetician business. Turns out, the years I invested in cultivating my “first impression” and online image have paid off. In today’s …