Digital Marketing

The Beauty Business Professional’s Guide To Digital Marketing

If your head starts spinning when you hear the term digital marketing… you’re not alone! Almost every licensed beauty professional feels the same! Estheticians come to me all the time seeking advice about digital marketing. There are many moving parts and the rapidly-changing technologies can be confusing and challenging. Recently, I did a really fun Facebook Livestream with Kim Garst …

Successful Business Owners Wear Many Hats

Stop Running Your Business Wearing Your Esthetician Hat

This happens to solo estheticians or beauty business owners a lot – running their business wearing their “esthetician hat” instead of putting on an “owner” or “manager hat”. We shift our mindset when we change hats. If you have a habit of wearing your esthetician hat as you tackle other things in your business, you could run into trouble sooner …

How-To-Be-A-More-Profitable-Solo-Esthetician

How To Be A More Profitable Solo Esthetician

While many business training programs focus on expanding a practice and building a team, there’s absolutely nothing wrong with staying as a solo esthetician if you don’t want to manage a team or share your space. Being a solo practitioner gives you more flexibility. You don’t have to be on anyone’s schedule and you can have greater control over how …

How-To-Find-the-Right-Esthetician-Coach-or-Mentor

How To Find The Right Esthetician Coach Or Mentor

No matter the profession, you can find a coach or mentor to help you shorten the learning curve and succeed in your business. Estheticians need guidance too. The right coach or mentor can save you years of hard work, anxiety, and trial-and-error. How do you go about finding a coach or mentor that’s right for you? Having the right coach …

How-To-Choose-the-Right-Skin-Care-Products-For-Your-Beauty-Business

How To Choose the Right Skin Care Products For Your Beauty Business

Many estheticians and spa owners feel overwhelmed when it comes to choosing the right skin care products for use in your back bar and retail sales. Adding retail to your spa business is a great way to increase revenue but there are a ton of skincare lines on the market. How do you go about choosing the right products? Choosing …

How To Increase Retail Sales With Modalities

As estheticians and beauty business owners, we understand the impact excellent retail sales can have on our bottom line. You probably retail skincare, but have you thought about selling modalities to your clients? High retail allows us to leverage our time and resources while increasing profit margins. In fact, the most successful and profitable spas have at least 30% of …

rapport

Building Client Rapport: The Key To Growing Your Beauty Business

As beauty business owners, we can get hyper-focused on client bookings and making our revenue goals. While it’s important to pay attention to the numbers, client connection, and building rapport is necessary for business growth. We can’t achieve optimal business growth until we’ve built incredible client rapport. We’ve got to find that common ground before we even touch a client. …

niche

5 Essential Questions To Discovering Your Niche

Do you feel exhausted because you’re trying to be everything to everyone when it comes to marketing your beauty business and servicing your clients? Discovering your niche or specialty could be the game changer, especially if you feel like you’re trying to please everyone. Are you having trouble attracting your dream clients because you can’t seem to get your marketing …