rapport

Building Client Rapport: The Key To Growing Your Beauty Business

As beauty business owners, we can get hyper-focused on client bookings and making our revenue goals. While it’s important to pay attention to the numbers, client connection, and building rapport is necessary for business growth. We can’t achieve optimal business growth until we’ve built incredible client rapport. We’ve got to find that common ground before we even touch a client. …

niche

5 Essential Questions To Discovering Your Niche

Do you feel exhausted because you’re trying to be everything to everyone when it comes to marketing your beauty business and servicing your clients? Discovering your niche or specialty could be the game changer, especially if you feel like you’re trying to please everyone. Are you having trouble attracting your dream clients because you can’t seem to get your marketing …

empathetic

Empathetic Listening – The Key To Successful Communication

Whether you’re building a successful team, or developing a deeper understanding of client needs, empathetic listening is key. Relationship building is all about client communication. How well you listen your your client’s needs with an empathetic ear can determine your success. As a service professional, your interpersonal communication skills are vital for relationship and business building. Without the ability to …

Mother's Day

Get More Clients With These Mother’s Day Promotion Ideas

Mother’s Day is just around the corner and it’s a great opportunity for estheticians and spa owners to promote their services and attract new clients. Members of our Esthetician Inner Circle are already putting together some really great promotions and I’m very excited to share a few ideas with you. Before we talk about all the different tactics and promotions, …