As beauty professionals, we are drawn to hands-on training and classes on the latest modalities and technologies. If we are honest, we know deep down that we need more business training to nurture the entrepreneur and manager within us. You may have invested in online courses to advance your business. They are extremely helpful but it’s not the same as …
Legacy Is More Important Than Currency
Is money more important to you or is creating an impact in your community more significant? To think about your legacy, ask yourself the following questions: What do you want to be known for? How do you want to be remembered? Are you in business just for the financial reward or do you want to create something bigger than yourself? …
10 Reasons Attending A Beauty Business Conference Could Change Your Life
As an entrepreneur and business owner, it’s critical that we invest in our personal and business growth each year. We attend live conferences to give us a break from the daily routine to learn fresh ideas that spark our creativity and expand our current way of thinking. We love inspirational education that gives us the tools we need to grow …
5 Tips – How To Convince Your Boss To Send You To The Beauty Business Summit
You’ve noticed the buzz about the Beauty Business Summit happening in St. Petersburg, Florida this October and you really want to go. How do you convince your boss to send you? There is a specific way to ask your boss to achieve that nod of approval by explaining the benefits first. Follow these 5 tips to convince your boss to …
Goal Setting For The New Year
Your MUST List January is a month for new beginnings and fresh starts in our personal lives and in our business. It’s a time for reflecting, goal setting and understanding what changes need to happen in order to have a better life in the new year. December is the month to organize your business to make that new beginning possible …
End of Year Practices for your Esthetic Business
There is much to do as the year comes to a close, especially for a small business owner. What are we thinking about the most? Taxes of course! But it’s also a perfect time of year for solitude and self-reflection. It’s a time to evaluate your goals and create a plan for the New Year. I personally love closing the …
5 Simple Steps to Turn Prospects into Clients
Whether you are fresh out of esthetics school or are a seasoned pro, there are times in your business when you will be asking “How do I gain new clients?” This is a common question that I get on my coaching calls with spa professionals. Turning prospects into clients takes time and specific actions. Incorporate these 5 simple steps into …
Managing Social Media for Estheticians
As an esthetician, you know it’s important to keep up with trends in skincare products, tools, and technology. But what about trends when it comes to our professional social media accounts? With so many trends, platforms, and variables, managing social media can be daunting. When it comes to social media, you probably have an idea of how it “should” look …
Top 3 Overlooked Esthetician Business Success Elements
There is a lot more to running a successful esthetician business than just being the best at skin care. It also requires developing your unique brand, nurturing a dedicated client base, and building a stellar reputation. However, even with those priorities addressed, there are many other factors that impact one’s business potential. Learn the top 3 most commonly overlooked …
Business Inspiration for Estheticians From Maxine Drake
We are all inspired by the idea of success, but that definition of success widely varies from person to person. One person’s idea of success may not be very motivational for you. By defining what success means to you, taking action to achieve your goals and establishing balance between your personal and business life, you will find prosperity. Defining Success …