5 Tips – How To Convince Your Boss To Send You To The Beauty Business Summit

You’ve noticed the buzz about the Beauty Business Summit happening in St. Petersburg, Florida this October and you really want to go. How do you convince your boss to send you?  There is a specific way to ask your boss to achieve that nod of approval by explaining the benefits first. Follow these 5 tips to convince your boss to …

email marketing strategies for estheticians maxine drake blog

Best Email Marketing Strategies For The Esthetician In Business

Many estheticians and spa owners struggle with email marketing because they are unsure of what to say or uncertain of how many emails to send. Others find email marketing challenging, or underestimate the power value based emails can have for business growth so email marketing strategies are under utilized. In truth, email marketing can be a strategic way to communicate …

esthetician business challenges

4 Business Challenges Faced By Estheticians and Spa Owners (and how to overcome them)

Most estheticians and spa owners fulfill their passion by seeing clients in their treatment rooms.  They also schedule additional time to manage business tasks and handle any challenges that may arise.  That means the majority of esthetician owners are working in, as well as on, their businesses. If this is you, you know how crazy things get when trying your …