Client building is the most common challenge I hear amongst estheticians. This article is part 2 of a series based on ways to build clientele to boost your business. In this post, we offer 3 simple ways to help you build clientele and keep that momentum going. In the previous article, we discussed how networking is one of the most …
Build Clientele – Beauty Industry Networking
I had a wonderful discussion with my dear friend and colleague, Liz Steffen who shared some of my favorite ways to get more clients on the books. Build through networking. Networking offers an affordable way to build clientele, improve confidence, increase client loyalty, and gain more referrals. This could be scary for some of us in the beauty industry, but …
Client Retention – Secrets That Keep Your Appointment Book Filled
The biggest secret to keep your appointment book full is more about your client’s experience and less about what you offer. If retaining clients is a struggle for you, it’s time to examine how you do business. As owners, we need to put more focus on client retention instead of client acquisition. For most businesses, especially those in the service …