Successful Business Owners Wear Many Hats

Stop Running Your Business Wearing Your Esthetician Hat

This happens to solo estheticians or beauty business owners a lot – running their business wearing their “esthetician hat” instead of putting on an “owner” or “manager hat”. We shift our mindset when we change hats. If you have a habit of wearing your esthetician hat as you tackle other things in your business, you could run into trouble sooner …

How-To-Be-A-More-Profitable-Solo-Esthetician

How To Be A More Profitable Solo Esthetician

While many business training programs focus on expanding a practice and building a team, there’s absolutely nothing wrong with staying as a solo esthetician if you don’t want to manage a team or share your space. Being a solo practitioner gives you more flexibility. You don’t have to be on anyone’s schedule and you can have greater control over how …

how-to-attract-more-clients-to-your-new-esthetician-practice

How To Attract More Clients To Your New Esthetician Practice

I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” If you recently opened a new practice, you’re probably on a mission to build your clientele. After all, you won’t have a business if you don’t have clients! To be honest, gaining traction for a new business is rarely a walk in …

How-To-Choose-the-Right-Skin-Care-Products-For-Your-Beauty-Business

How To Choose the Right Skin Care Products For Your Beauty Business

Many estheticians and spa owners feel overwhelmed when it comes to choosing the right skin care products for use in your back bar and retail sales. Adding retail to your spa business is a great way to increase revenue but there are a ton of skincare lines on the market. How do you go about choosing the right products? Choosing …

VIP Spa Experience

How To Create a VIP Spa Experience To Get Premium Clients

How often do you invest time and attention to improve the spa guest experience for your clients?  The key to attracting premium clients is to create a VIP luxury experience. Most estheticians do a “good” job every single appointment but are we putting in the effort to create an exceptional VIP spa experience and make it so memorable that your …

ritual

Create Success In Your Beauty Business With A Morning Ritual

As a Beauty business owner, you have a hundred things vying for attention. Engage in morning rituals to create a predictable, successful outcome each and every day. Do you have a set of practices to ensure a successful day ahead? The morning activities you engage in either set you up for success or defeat. If you let everyone else’s priority determine …

enthusiasm

Enthusiasm! What’s Missing In Beauty Business Success

Over the years I have met and worked with many estheticians and spa owners. What distinguishes those who succeed from those who play at mediocrity? Attitude. Is enthusiasm the missing ingredient in the treatment room? Owners who show high levels of enthusiasm running their business and serving clients are happier and more successful. Being enthusiastic isn’t just a “feel good” …

cancellation policy

How To Create and Enforce a Cancellation Policy For Your Spa Business

Having a clear cancellation policy is essential for operating a successful beauty business. Such policy saves you time, energy, and more important – money! However, for many spa owners, crafting and enforcing cancellation policies is often more complicated and challenging than it seems. Why You Need a Cancellation Policy For Your Spa Business There’s no question that you need to …