Digital Marketing

The Beauty Business Professional’s Guide To Digital Marketing

If your head starts spinning when you hear the term digital marketing… you’re not alone! Almost every licensed beauty professional feels the same! Estheticians come to me all the time seeking advice about digital marketing. There are many moving parts and the rapidly-changing technologies can be confusing and challenging. Recently, I did a really fun Facebook Livestream with Kim Garst …

Successful Business Owners Wear Many Hats

Stop Running Your Business Wearing Your Esthetician Hat

This happens to solo estheticians or beauty business owners a lot – running their business wearing their “esthetician hat” instead of putting on an “owner” or “manager hat”. We shift our mindset when we change hats. If you have a habit of wearing your esthetician hat as you tackle other things in your business, you could run into trouble sooner …

How-To-Be-A-More-Profitable-Solo-Esthetician

How To Be A More Profitable Solo Esthetician

While many business training programs focus on expanding a practice and building a team, there’s absolutely nothing wrong with staying as a solo esthetician if you don’t want to manage a team or share your space. Being a solo practitioner gives you more flexibility. You don’t have to be on anyone’s schedule and you can have greater control over how …

how-to-attract-more-clients-to-your-new-esthetician-practice

How To Attract More Clients To Your New Esthetician Practice

I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” If you recently opened a new practice, you’re probably on a mission to build your clientele. After all, you won’t have a business if you don’t have clients! To be honest, gaining traction for a new business is rarely a walk in …

How-To-Find-the-Right-Esthetician-Coach-or-Mentor

How To Find The Right Esthetician Coach Or Mentor

No matter the profession, you can find a coach or mentor to help you shorten the learning curve and succeed in your business. Estheticians need guidance too. The right coach or mentor can save you years of hard work, anxiety, and trial-and-error. How do you go about finding a coach or mentor that’s right for you? Having the right coach …

value

How To Foster Innovation By Adding Value In Your Beauty Business

What can you do to inject more innovation, value,  and creativity into your beauty business? To start, we need to first define what innovation means for us as beauty professionals and then muster up an innovative attitude within ourselves! You don’t have to come up with some groundbreaking technology to be “innovative.” For many service businesses, being innovative simply means …

self-awareness

How To Apply Self-Awareness To Grow Your Beauty Business

One of the most important skills for beauty business success is the ability to relate to people. Get to know yourself by developing greater self-awareness and your clients and team members will receive the benefits. In order to build meaningful connections, we need to get to know ourselves on a deeper level. The more we know ourselves, the better we …

client's needs

How To Grow Your Beauty Business By Anticipating Client Needs

Grow your beauty business simply by anticipating something your client wants before they ask for it. Raise the bar in customer service by being one step ahead of your client’s needs. Recently I celebrated my husband’s birthday at a high-end restaurant. We had the most exquisite table in front of an open window, which allowed us to watch the sunset …

marketing

A New Approach To Marketing Your Beauty Business

The beginning of a new year often means opening up to new concepts and approaches to the way you market your beauty business. It’s the time to look fresh ideas and discard what hasn’t been working with your marketing efforts… The right marketing strategy is essential for attracting ideal clients and increasing sales. Isn’t it true that the best-marketed business …