marketing

A New Approach To Marketing Your Beauty Business

The beginning of a new year often means opening up to new concepts and approaches to the way you market your beauty business. It’s the time to look fresh ideas and discard what hasn’t been working with your marketing efforts… The right marketing strategy is essential for attracting ideal clients and increasing sales. Isn’t it true that the best-marketed business …

Client Retention

Client Retention – Secrets That Keep Your Appointment Book Filled

The biggest secret to keep your appointment book full is more about your client’s experience and less about what you offer. If retaining clients is a struggle for you, it’s time to examine how you do business. As owners, we need to put more focus on client retention instead of client acquisition. For most businesses, especially those in the service …