Below you'll find a list of all posts that have been tagged as “marketing”
The beginning of a new year often means opening up to new concepts and approaches to the way you market your beauty business. It’s the time to look fresh ideas and discard what hasn’t been working with your marketing efforts… The right marketing strategy is essential for attracting ideal clients and increasing sales. Isn’t it true that the best-marketed business …
Do your clients hold back when you ask for a referral and tell you that you’re their “best-kept secret?” While there are always new strategies for business building, nothing will grow your clientele faster and stronger than referral marketing. People are 4 times more likely to make a purchase when referred by a friend and the lifetime value for a …
Have you ever felt like your social media marketing efforts are just shouting into the void, only to hear crickets in return? In today’s digital age, the beauty and spa industry has seen a seismic shift towards online platforms. Social media has become the modern-day word-of-mouth, with over 4.9 billion users worldwide. It’s no longer just a place to share …
Yelp remains to be a hot topic in the beauty industry – do you love it or hate it? You may wonder, is it worth the time and effort to set up your Yelp business listing? And can you get more clients by using Yelp? Why Yelp? Yelp gives you the opportunity to get more exposure to a local clientele …
As an esthetician or spa owner, you know how important it is to market your business. How do you know what to do and what not to do when marketing your spa business? Avoid these few common marketing mistakes and you will be ahead of the game – and your competition. The truth is, there’s no one-size-fits-all marketing strategy. No …
The holiday season is fast approaching and this is the time of year many spa owners are crunching to make their revenue goals before year end. You can absolutely increase sales by hosting a spa event. Sure, it’s nice to gather clients for a party, but your main objective should be to create community awareness, gain new clients, and sell …
I often hear from spa owners and estheticians, “I don’t know where to find new clients,” or “I don’t know what to say in my marketing materials,” or “what should I blog about,” or “should I focus on Facebook ads or post on Instagram?” These seemingly very different questions can actually be addressed if you take a moment, go back …
As business owners, we often have this love-hate relationship with Facebook. Now that Facebook Live is the rage, everyone is hopping on the bandwagon. Facebook’s algorithm gives priority to live streaming and videos. In fact, you’d get three times as much reach as a regular post. Once I started doing Facebook Live, I doubled the number of Likes on my …
I was talking to an esthetician who was having a hard time – things seem to be slow everywhere and money is just not coming in. The few months after the holidays are often quite challenging for many spa owners and estheticians. There’s a lull in sales and clients seem to be scarce. It’s often hard to muster up the …