The biggest secret to keep your appointment book full is more about your client’s experience and less about what you offer. If retaining clients is a struggle for you, it’s time to examine how you do business. As owners, we need to put more focus on client retention instead of client acquisition. For most businesses, especially those in the service …
How to Bring New Clients into Your Spa and Esthetician Business
This is a hot topic… I mean, I haven’t met an esthetician who doesn’t want new clients! Right?? There’s no magic bullet, and as business owners, we’ll have to take the ebb and flow of being an entrepreneur in stride. It takes guts to start your own business and then tenacity to stay in business. Owning a business is not …