profitable

How To Make Your Spa Business Profitable And Sustainable

Just because you’re making money in your business doesn’t mean it’s profitable. You could actually be losing money if your expenses are higher than your revenue. Here are a few tips to ensure you’re running a sustainable spa business. There are two pieces to the “profit” calculus – generating more revenue and/or lowering expenses. It’s important to make sure you …

Mother's Day

Get More Clients With These Mother’s Day Promotion Ideas

Mother’s Day is just around the corner and it’s a great opportunity for estheticians and spa owners to promote their services and attract new clients. Members of our Esthetician Inner Circle are already putting together some really great promotions and I’m very excited to share a few ideas with you. Before we talk about all the different tactics and promotions, …

clientele

Build Clientele – Beauty Industry Networking

I had a wonderful discussion with my dear friend and colleague, Liz Steffen who shared some of my favorite ways to get more clients on the books. Build through networking. Networking offers an affordable way to build clientele, improve confidence, increase client loyalty, and gain more referrals. This could be scary for some of us in the beauty industry, but …

mother's day

Boost Your Mother’s Day Sales… Profitability

There’s always a buzz among spa professionals around Mother’s Day. Buzz, and also stress. You’re still recovering from the hustle of Christmas and Valentine’s Day promotions. Plus, many are realizing that they’re almost halfway through the year and looking at how their revenues are measuring up. This stress could blind the judgment of many spa business owners, causing them to …