How-To-Be-A-More-Profitable-Solo-Esthetician

How To Be A More Profitable Solo Esthetician

While many business training programs focus on expanding a practice and building a team, there’s absolutely nothing wrong with staying as a solo esthetician if you don’t want to manage a team or share your space. Being a solo practitioner gives you more flexibility. You don’t have to be on anyone’s schedule and you can have greater control over how …

5-Reasons-Why-Estheticians-Should-Attend-Business-Summits

5 Reasons Why Estheticians Should Attend Business Summits

As beauty professionals, we are drawn to hands-on training and classes on the latest modalities and technologies. If we are honest, we know deep down that we need more business training to nurture the entrepreneur and manager within us. You may have invested in online courses to advance your business. They are extremely helpful but it’s not the same as …

How To Use Social Media to Grow Your Beauty Business

As beauty business owners, we’re always looking for effective ways to grow our business. Social media helps us gain exposure, build relationships, and attract more clients. The power of social media allows us to connect with many people rather quickly. It’s not necessarily meant to post promotion after promotion, as this can be a turn-off and we can actually lose …

compensation

How To Structure Compensation When Expanding Your Beauty Business

Are you ready to expand your beauty business but not sure how to structure the compensation model? Should you hire a team of employees, booth-rent, or bring on independent contractors? We need to consider how different compensation models affect your business plan and profit margins. It’s also important to know what you want to create. There isn’t really a one-size-fits-all answer. …

Best Email Marketing Strategies for estheticians and spa owners

Best Email Marketing Strategies For The Esthetician In Business

Many estheticians and spa owners struggle with email marketing because they are unsure of what to say or uncertain of how many emails to send. Others find email marketing challenging, or underestimate the power value based emails can have for business growth so email marketing strategies are under utilized. In truth, email marketing can be a strategic way to communicate …