🎉 CELEBRATING 10 YEARS OF HELPING ESTHETICIANS CREATE THEIR DREAM BUSINESS
Grow Your Esthetician Business with Proven Strategy, Coaching, and Community
You’re amazing at what you do. But running the business side? That’s where things get overwhelming. Let’s simplify, strategize, and scale your beauty business together.
Get Booked. Stay Booked.
Not Sure Where to Start?
Been there, built that. Now I help estheticians like you skip the burnout and scale with confidence.
Proudly Featured, Heard, and Partnered With
You Deserve a Coach Who’s Built the Kind of Spa Business You Want
You’re not just looking for more clients. You want clarity, confidence, and a business that supports your life, not the other way around.
You don’t need a cheerleader. You need someone who’s been in your shoes, built a six-figure spa, sold it on her own terms, and helped thousands of estheticians grow with structure and strategy that actually works.
Whether you want to build better systems, grow a team, or delegate your marketing and tech, there’s a clear path forward.
20+ Years in the Treatment Room
I built a thriving spa from scratch, scaled it, sold it, and turned it into a business I loved showing up for.
Thousands of Estheticians Transformed
From solo estheticians struggling to stay consistently booked to spa owners growing high-performing teams, I’ve guided them through every stage of business growth.
Creator of the Esthetician Inner Circle Membership™
The go-to membership for estheticians who want loyal clients, smart strategies, a supportive community, and growth.
If you’re ready to learn from someone who’s been where you are and knows how to help you get where you’re going:
OR
Let’s be real. You didn’t become an esthetician to chase algorithms, manage spreadsheets, or guess your way through pricing and policies.
But that’s exactly what it feels like.
One month, you’re booked out. The next? Crickets.
Social media burns you out before it brings clients in.
You’re working more but somehow still not making enough.
And forget taking a day off without stressing over lost income.
If you’re spending all your time trying to keep up with social posts, booking software, or email marketing, you’re not alone. And you don’t have to do it all yourself.
You’re not lazy. You’re not unmotivated.
You just haven’t had a roadmap… until now.
You started this business for freedom… so why does it feel like you’re working 24/7?
There’s nothing wrong with your work ethic. The problem is the strategy.
Let’s talk about what’s not working and what to do instead.
No pressure. Just a friendly conversation and your next best step.
"If you’re looking for a coach who truly understands business growth, delegation, and strategy, I can’t recommend Maxine Drake and her team enough.
Her expertise has not only improved my business but also given me the confidence to achieve goals I once thought were out of reach.
Thank you, Maxine, for your unwavering support and for helping me take my business to the next level!"
- Liz Steffen, Vanilla Sugar Face & Body
"I highly recommend Maxine Drake to any esthetician, whether you’re just starting out or have years of experience! I’ve been working with her for a couple of years now, attended her summit twice, and the impact on my business and personal growth has been incredible.
She’s helped me focus on what truly works for my business, guided me to make the necessary changes, and encouraged me to cut out the distractions."
- Cat Giacone, Sugar Me Wax Studio
Beauty Business Coaching That Meets You Where You Are
Whether you’re solo and scrappy or running a full-on spa, there’s a clear path to a full book of clients, increased revenue, and more confidence.
Esthetician Inner Circle Membership™
Best for solo estheticians who want to stay consistently booked, visible, and supported without burning out.
You’re incredible at what you do in the treatment room, but let’s be honest... figuring out how to market, plan, price, and grow your business can feel like a full-time job. The Inner Circle gives you a proven roadmap, a supportive community, and expert coaching so you can stop second-guessing yourself and finally grow with clarity.
Every month, you'll get step-by-step marketing guidance, industry-relevant guest speakers, and live coaching each week to help you make smarter moves in your business.
Inside the Esthetician Inner Circle, you'll:
You'll get:
This is the membership that’s helped thousands of estheticians stop winging it and start building a business that grows with you.
Join us now and get immediate access to this month’s live coaching call + the full training vault.
Elite VIP Coaching
Elite VIP Coaching offers established beauty business owners the clarity, structure, and freedom they're ready for.
This is not a one-size-fits-all program. This is a high-touch container for serious growth.
Elite VIP Coaching is built around you, your goals, and your leadership style.
If you’re feeling stuck, stretched thin, or unsure what your next move should be, Elite VIP Coaching will help you reset your direction and reclaim your momentum.
Over six months, we'll work together privately to:
You'll receive:
If you’re serious about growth and done settling for “good enough,” this is where the change begins.
Spots are limited and filled by application only. We review applications weekly and fill spots as they open.
Don’t wait if this feels like your next step.
Empowered esthetician mastermind™
Best for spa owners ready to lead with vision, build a legacy, and experience breakthroughs.
If you're feeling stretched between managing a team, hitting revenue goals, and keeping your passion alive, you're not alone.
The Empowered Esthetician Mastermind is a 6-month experience built for spa owners who are ready to grow with purpose, challenge their thinking, and build a business that finally works.
This is a high-level, tight-knit mastermind for serious business owners who want a trusted circle, strategic insight, and honest accountability.
Inside the Mastermind, you will:
You'll receive:
This is where spa owners evolve from overwhelmed operators to empowered CEOs.
If you're ready to build a stronger business and a stronger version of yourself, this is your next step.
Done-for-You Google Optimization for Spa Owners
Get Found. Stay Booked. Make Money.
Our Google Business Profile Client Acquisition Program does the hard work for you so your spa ranks higher, gets more clicks, and turns searches into booked appointments.
We handle it all:
It’s a done-for-you growth engine built to bring in 10+ new clients a month without you lifting a finger.
Spots are limited. Book your free SEO audit to see if it’s a fit.
Get started today
step one
Book your free SEO Audit
STEP TWO
We optimize & implement
STEP THREE
Watch your business grow
LEAD GENERATION
WEBSITE UPDATES
Marketing funnels
VIDEO EDITING
ONLINE COURSE BUILDS
TECH SUPPORT
booking software integration
e-commerce
Outsourcing Pro
Done-for-You Support for Spa Owners Who Are Tired of Doing It All
Take marketing, tech, and admin tasks off your plate with a trusted, spa-savvy team behind the scenes.
You don’t need to wear all the hats to run a successful beauty business.
Outsourcing Pro is your ready-to-go virtual team built specifically for spa owners and estheticians who are ready to grow without the stress of hiring, training, or micromanaging.
Get expert help with things like:
You’ll work with a vetted team led by Maxine Drake and Jeremy Kenerson, get weekly strategy calls, and have a U.S.-based success manager to keep everything moving.
No contracts. We believe in earning your business month to month.
You'll have freedom to focus on what you love while we handle the rest.
See what’s possible when you STOP doing everything yourself.
Hear from estheticians and spa owners who finally found the tools, clarity, and confidence to lead.
"I am immensely grateful to Maxine and her team for their outstanding support in launching my very first solo esthetics practice. They revamped my website with a fresh, standout design and optimized it for Google SEO. The guidance and insights they shared were incredibly enlightening.
In addition, they set up my site for an online store and seamlessly integrated it with my online booking platform. They managed the entire inventory upload process, including adding pictures and descriptions for my product lines. They also created all of my online client forms and took care of designing marketing materials such as flyers and business cards.
These services have been invaluable, allowing me to focus on running my business and providing quality services to my clients. With their help, I could concentrate on designing my salon and purchasing equipment and products.
I am forever grateful for the assistance for a solid foundational launch of my solo practice!"
- Linda Burnham
"What a life saver! Knowing all of the tasks, both big and small, are being completed behind the scenes takes a huge load off my shoulders. It's like having one employee who knows how to do everything, which saves me time and money!"
- Sarah Kinsler, Kin Aesthetics
"Maxine is a fantastic coach! If you are an Esthetician in need of business guidance and support to grow your practice, the Esthetician Inner Circle is the perfect place to find the support you’re looking for. Maxine’s positive attitude and knowledge, combined with support and idea sharing from like-minded professionals in our industry, is invaluable. I highly recommend Maxine and the Esthetician Inner Circle!"
- Teri Kotantoulas, Face to Face Esthetics
Meet Maxine Drake
Trusted Esthetician Coach for 10+ Years
I’ve Been Where You Are. And Built What You Want.
I started like most estheticians: talented, driven, and completely overwhelmed by the business side of things.
No roadmap. No marketing plan. No systems.
When I opened my first spa, I had big dreams and no clue how to turn them into sustainable income. I hustled, burned out, and learned everything the long way.
Then I got serious. I got a business coach, raised my prices, hired smart, built systems, and turned my solo hustle into a scalable, sellable business.
Now I help estheticians do the same.
I am not here to sell you a magic formula. I am here to help you create a business that fits your life, fuels your purpose, and frees up your time.
Ready to Build a Beauty Business that Works for You?
Whether you’re solo or leading a growing team, you don’t have to figure it all out on your own.
Does this sound familiar?
You Don't Need to Hustle Harder. You Need a Plan.
Let’s talk about where you’re at, where you want to go, and what’s getting in your way.
No pressure. Just an honest conversation and a clear next step.
Here’s what happens when you stop guessing and start leading your business with strategy.
Every testimonial here is from an esthetician like you who invested in strategy, took action, and changed the game for good.
“Maxine is an amazing, caring woman and a powerhouse consultant.
After just 3 months, I hit every goal: higher service sales, better rebooking, lower team turnover and way less stress.”
- Erina Lander, Owner, Touch Of Bliss Organic Spa
“The VIP Coaching I did with Maxine helped my solo esthy business expand in so many ways.
Her teaching is grounded in real experience.
Maxine knew exactly what steps I needed to take.”
- Yukie Stauffer, Face Five Acne Clinic
“I’ve been in Maxine’s Inner Circle for years.
The trainings are next-level, and the vault is packed with classes I go back to over and over again.
Every live masterclass is better than the last.”
- Hanna Novakova, LE, Nova Beauty Center
Want to be the next success story?
Whether you’re ready to get booked, grow a team, or finally take control of your business, there’s a program built for your next step.
Trusted by 3,000+ estheticians and spa owners around the world.
Meet Your Esthetician Business Coaching Team
Meet your team of experienced coaches who know the beauty industry inside and out.
We don’t believe in shortcuts. We offer proven strategies, clear direction, and the kind of support that turns overwhelm into momentum.
MAXINE DRAKE
FOUNDER & CEO
Maxine built a profitable, sellable spa from the ground up. Now, she coaches estheticians to do the same.
As a Gallup-certified Strengths Coach and creator of multiple coaching programs, Maxine combines big-picture strategy with real-world tactics that work.
She’s known for helping beauty professionals lead with purpose instead of panic, streamline their businesses, and finally scale without losing themselves in the process.
RITA ESTER
TECHNOLOGY TRAINER & MARKETING STRATEGIST
Rita is the brain behind our monthly “Tech Talks” in the Esthetician Inner Circle and the systems genius our clients turn to when they’re ready to simplify, automate, or expand.
She teaches practical tools like email marketing, SEO, and AI so estheticians can stop feeling overwhelmed and start running a business that works behind the scenes.
JEREMY KENERSON
DIGITAL MARKETING & DELEGATION STRATEGIST
Jeremy brings years of experience in digital marketing and automation. He specializes in helping spa owners set up the backend of their business, including systems, outsourcing, paid ads, and CRM optimization.
His focus is helping you work smarter so you can grow faster. Jeremy co-leads Outsourcing Pro, helping spa owners grow faster by handing off the tech, automation, and backend tasks that slow them down.
JONATHAN HOROWITZ
TECHNICAL SOLUTIONS & SYSTEMS ENGINEER
Jonathan is our behind-the-scenes tech genius. He supports the team by building custom backend solutions, troubleshooting complex issues, and ensuring all our platforms run smoothly.
Kyrah Mijares
CLIENT CARE & SUPPORT
Kyrah is the glue behind the scenes, making sure everything runs smoothly.
From answering questions to supporting clients with scheduling and access, she’s here to help you stay on track and feel supported every step of the way.
BETH CASTILLO
PROJECT MANAGEMENT & OPERATIONS
Beth is the heartbeat of the team. She keeps our projects on track, our deadlines in check, and our chaos organized.
Whether it’s managing timelines, coordinating resources, or double-checking that every detail is in place, Beth makes sure nothing slips through the cracks.
One Year of Social Media Content
Creating content shouldn't feel like a second full-time job.
That’s why I put together this free guide packed with a full year’s worth of post ideas and prompts made just for estheticians.
Inside, you'll get:
Whether you're booked out or just getting started, this guide will help you stay visible online without burning out.
Building your business shouldn’t depend on whether or not you “feel like posting” today.
From staying booked to building your team, the blog is packed with proven tips, tech tutorials, and mindset shifts that move the needle.
Whether you're solo or scaling, there's something here for you.
Start with these top reads:
Build the Beauty Business You Deserve, Starting Today
Whether you're solo and scaling or managing a growing team, you don’t need to figure it out on your own. You just need the right support, a smart plan, and someone who's done it before.
Join the Inner Circle
For estheticians who want marketing support, monthly strategy, and a community that keeps them moving forward.
VIP Coaching
For estheticians and spa owners ready to scale with 1:1 guidance, leadership development, and high-level strategy.
Outsource Like a Pro
Stop juggling it all and get expert help with marketing, design, tech, systems, and more without hiring in-house.
Get MORE CLIENTS FROM GOOGLE
Our done-for-you SEO and Google Business Profile service puts your business at the top and keeps your books full.
About Maxine Drake
Maxine Drake is a leading esthetician business coach helping solo estheticians and spa owners grow profitable, sustainable beauty businesses without burnout.
Through programs like the Esthetician Inner Circle™, VIP Coaching, and the Empowered Esthetician Mastermind™, Maxine delivers no-nonsense mentorship and proven strategies to help beauty professionals attract loyal clients, increase revenue, and lead with confidence.
If you're ready to grow your esthetician business with clarity and support, you're in the right place.
Esthetician Inner Circle™ Membership Program
Monthly strategy calls, done-for-you marketing, and an esthetician-only community to help you stay booked and confident.
Elite VIP Coaching:1:1 Business Mentorship
Private coaching for solo estheticians and spa owners ready to scale faster with personal guidance, accountability, and strategy.
Empowered Esthetician Mastermind
High-level, small-group mastermind for spa owners leading a team and building a business that runs without them.
Outsourcing Pro: Done-for-You Business Support
Delegate with confidence. Our team handles the backend systems, tech, and marketing so you can focus on growth.
GOOGLE BUSINESS PROFILE + SEO OPTIMIZATION
Hands-off SEO built to keep your spa at the top of local search results, attract ready-to-book clients, and keep your schedule consistently full.
Social Media Freebie: 1 Year of Post Ideas
Stop staring at a blank screen. Download the free guide with a full year of social media prompts made just for estheticians.
Beauty Business Blog
Whether you're fresh out of school or scaling to seven figures, you’ll find mindset shifts, marketing strategies, and more to fuel your business growth.
Contact + FAQs
Got questions? Whether you're curious about coaching, need support with your account, or want to collaborate, this is the place to get answers and reach our team.
ABOUT MAXINE
Maxine Drake is a top esthetician business coach based in Tampa, FL, offering virtual coaching, group masterminds, and marketing resources for estheticians, solo beauty professionals, and spa owners.
Serving clients across Florida, the U.S., Canada, Australia, New Zealand, and the U.K.
LET'S WORK TOGETHER
Maxine Drake Consulting
Business Coaching for Estheticians & Spa Owners
Contact Information
Phone: (808) 754-7730
Email: [email protected]
Office Hours
Monday 9 AM–5 PM
Tuesday 9 AM–5 PM
Wednesday 9 AM–5 PM
Thursday 9 AM–5 PM
Friday Closed
Saturday Closed
Sunday Closed
