PROPEL YOUR ESTHETICS CAREER FORWARD WITH ELITE VIP COACHING

Team up with a coach who's walked in your shoes.

PROPEL YOUR ESTHETICS CAREER FORWARD WITH ELITE VIP COACHING

Team up with a coach who's walked in your shoes.

ONE-ON-ONE ELITE ESTHETICIAN VIP COACHING

The VIP experience is for elite estheticians who are ready to rev up their game and get truly focused on their big picture. This program is customized and tailored to fit your individual business needs to help stretch you beyond your current level of thinking and success.


The Elite VIP Esthetician Coaching program includes:

  • Private one-on-one coaching with Maxine or Rebekah
  • Brainstorming and strategy sessions
  • Custom, tailored business mapping and planning based on your "Life Plan"
  • Leadership guidance
  • Employee Manual template
  • Job ad template
  • Hiring System (how to find the right talent)
  • New Employee Onboarding Orientation program
  • Compensation model 
  • Super Operating procedures for service providers and front desk/guest services
  • Action steps and accountability during the entire program. We are on your team!

ONE-ON-ONE ELITE ESTHETICIAN VIP COACHING

The VIP experience is for elite estheticians who are ready to rev up their game and get truly focused on their big picture. This program is customized and tailored to fit your individual business needs to help stretch you beyond your current level of success.


The Elite VIP Esthetician Coaching program includes:

  • Private one-on-one coaching with Maxine or Rebekah
  • Brainstorming and strategy session
  • Custom, tailored business mapping and planning
  • Leadership guidance
  • Employee manual template
  • Job ad templates
  • Hiring and onboarding guides
  • Standard operating procedures for service providers and front desk/guest services
  • Action steps and accountability during the entire program. We are on your team!

Meet Your CoachES

MAXINE DRAKE - ESTHETICIAN CAREER COACH

When spa owners are profitable doing what they love, the industry bar is energetically raised!

As a former spa owner and director of sales for a global skincare brand, Maxine Drake understands the esthetics industry from all angles.

If you’re a spa owner looking to accelerate your business, or you need help starting out as a solo esthetician, you’ve come to the right place.


Maxine is a Gallup-trained Strengths Coach, who helps estheticians build, grow, and scale their spa business by assisting to discover and foster their own unique talents.

Maxine’s top 5 Clifton Strengths: Individualization, Connectedness, Activator, Ideation, and Learner (also known as her super-powers!)

Maxine will help you flourish by aiding you to focus on doing more of what you naturally do best. She will help you to understand your strengths and blind spots and how to manage them more effectively. She is also a phenomenal brainstorming partner who boldly shares ideas and insights.

After 30-plus years in the esthetics industry, Maxine has helped hundreds of estheticians develop a clear marketing message, own their niche, and win more high-value clients.

HEATHER WING - ESTHETICIAN CAREER COACH

Heather Wing specializes in helping estheticians navigate key turning points in their careers, from launching solo practices to redefining their business goals.

Her expertise lies in helping you move past roadblocks and make clear, decisive moves that lead to measurable outcomes.

Heather brings a no-nonsense approach to coaching with tried-and-true strategies that meet you where you are and drive you toward where you want to be.

Whether you're just starting out or ready to scale, she’ll push you to take focused action and achieve meaningful results.

RITA ESTER - MARKETING STRATEGY & TECH

Rita has been a vital part of the Maxine Drake Coaching and Consulting team since 2019.

With over a decade of experience in direct sales and marketing before transitioning to the online world in 2015, she brings a wealth of knowledge to our community. Rita loves all things related to sales funnels, email marketing, and technology.

She leads our monthly "Tech Talk" training sessions, focusing on automations, SEO, and ChatGPT. Rita also provides tech and client support, ensuring our members stay on track and accountable.

Living in Louisiana, Rita is a mom of boys and enjoys cooking, beach trips, and spending time with her two dogs and husband.

The Mastermind experience is designed for esthetician owners who:

  • Wants to discover possibilities and fresh ideas to achieve business goals.
  • Are ready to break through barriers and reach goals with renewed enthusiasm and intention.
  • Have always wanted to be a part of a brainstorming group with like-minded business owners who share similar values.

Apply to this intimate, result-focused mastermind program here.

maxine drake looking at the esthetician inner circle logo

The Esthetician Inner Circle Membership


We boldly stand by our content and give you the "How To" in every Masterclass or Group Coaching Session.


Stop settling for hype! (Save money, too) 🙂


This exclusive membership offers easy-to-understand business and marketing training. You will learn how to grow your community presence, generate new leads, convert prospects into clients, and increase sales. Most of our members have been with us for years!


The Esthetician Inner Circle Membership includes:

  • Immediate and UNLIMITED Access to the Training Video Vault (60+ "How-To" Masterclasses)
  • Support in a private group with like-minded estheticians 
  • Participate in LIVE weekly Group Coaching

Get access to the membership here!

maxine drake consulting sonja testimonial

Maxine gave me so much information and tips on how to expand my business and really helped me to target my ideal client. Her approach to marketing is brilliant and easy to understand and follow. I have no doubt my business will increase after implementing her strategies.

SONIAA COX

Maxine is a fantastic coach! If you are an Esthetician in need of business guidance and support to grow your practice, the Esthetician Inner Circle is the perfect place to find the support you’re looking for. Maxine’s positive attitude and knowledge, combined with support and idea sharing from like-minded professionals in our industry, is invaluable. I highly recommend Maxine and the Esthetician Inner Circle!

teri kotantoulas

shawna pelton - maxine drake esthetician coach testimonial

I’ve had the privilege of knowing & working with Maxine for 12 years now and have found myself saying on many occasions “she is consistently incredible”. A wealthy source of knowledge in addition to being on point, generous, kind & attentive, Maxine is a true professional with so much to offer.

SHAWNA PELTON

Proven Techniques from Today's Industry Icons


Want to continue your education on your time? Maxine’s book “The Estheticians Guide to Outstanding Esthetics” is a must-have for spa owners and estheticians!

This book includes over 200 pages of:
  • Client building success stories
  • The honest truth behind building an esthetic business
  • How to get paid your worth
  • Bringing nutrition into your practice
  • Understanding money mindset
  • Real stories from estheticians just like you who built a thriving business
  • And much more!