Work with a coach who's been where you want to go.


Work with a coach who's been where you want to go.

Meet Your Coaches


As a former spa owner and director of sales for a global skincare brand, Maxine Drake understands the esthetics industry from all angles.

If you’re a spa owner looking for business insight, industry knowledge, and leadership coaching, you’ve come to the right place.

She will quickly recognize your strengths and help you build momentum in your business.

She is a phenomenal brainstorming partner who boldly shares ideas and insights.

After 30-plus years in the esthetics industry, Maxine has helped hundreds of estheticians develop a clear marketing message, own their niche, and gain more high-value clients.


After retiring from the Marine Corps in 2015, Nakia began her journey as an esthetician.

Her military background helped her recognize the need for a first-class coach to develop duplicable systems and operating procedures to set herself and team members up for success.

She started coaching with Maxine in 2018, finishing every program available.  In 2021, Nakia completed the Elite VIP Coaching training with Maxine and is now certified to train on the concepts that Maxine teaches to. 

Working with Maxine has helped Nakia grow and scale her esthetics business tremendously which has inspired her to help other spa business owners do the same.

The Mastermind experience is designed for esthetician owners who:

  • Wants to discover possibilities and fresh ideas to achieve business goals.
  • Are ready to break through barriers and reach goals with renewed enthusiasm and intention.
  • Have always wanted to be a part of a brainstorming group with like-minded business owners who share similar values.

Apply to this intimate, result-focused mastermind program here.

The Esthetician Inner Circle Membership

We boldly stand by our content and give you the "How To" in every Masterclass or Group Coaching Session.

Stop settling for hype! (Save money, too) 🙂

This exclusive membership offers easy-to-understand business and marketing training. You will learn how to grow your community presence, generate new leads, convert prospects into clients, and increase sales. Most of our members have been with us for years!

The Esthetician Inner Circle Membership includes:

  • Immediate and UNLIMITED Access to the Training Video Vault (60+ "How-To" Masterclasses)
  • Support in a private group with like-minded estheticians 
  • Participate in Live Master Classes or Group Coaching each month

Get access to the membership here!

maxine drake consulting sonja testimonial

Maxine gave me so much information and tips on how to expand my business and really helped me to target my ideal client. Her approach to marketing is brilliant and easy to understand and follow. I have no doubt my business will increase after implementing her strategies.


Maxine is a fantastic coach! If you are an Esthetician in need of business guidance and support to grow your practice, the Esthetician Inner Circle is the perfect place to find the support you’re looking for. Maxine’s positive attitude and knowledge, combined with support and idea sharing from like-minded professionals in our industry, is invaluable. I highly recommend Maxine and the Esthetician Inner Circle!

teri kotantoulas

shawna pelton - maxine drake esthetician coach testimonial

I’ve had the privilege of knowing & working with Maxine for 12 years now and have found myself saying on many occasions “she is consistently incredible”. A wealthy source of knowledge in addition to being on point, generous, kind & attentive, Maxine is a true professional with so much to offer.


Proven Techniques from Today's Industry Icons

Want to continue your education on your time? Maxine’s book “The Estheticians Guide to Outstanding Esthetics” is a must-have for spa owners and estheticians!

This book includes over 200 pages of:
  • Client building success stories
  • The honest truth behind building an esthetic business
  • How to get paid your worth
  • Bringing nutrition into your practice
  • Understanding money mindset
  • Real stories from estheticians just like you who built a thriving business
  • And much more!