It’s not always easy to stand out in business when every esthetician is offering similar products and services. What can you do to build a memorable brand that stands out from the rest? Creating your own skincare line can be a great way to separate your spa business from the masses. It can also help augment your expert status and differentiate …
Has your inbox been inundated with emails about GDPR and privacy policies lately? As an esthetician and spa owner, you may wonder what the big deal is and how GDPR affects you as a local business in the United States. If you’re like many of my clients and students, the legalese may send your head spinning. Don’t worry, this article …
Beauty schools are closing at an alarming rate which could effect the future of our industry for solo practitioners, spa owners, and manufacturers alike. It’s imperative to invest in the latest equipment and technologies to ensure success for students. Recently, I had a conversation with Malinda McHenry, my go-to person when it comes to discussing anything beauty school related, amongst …
Just because you’re making money in your business doesn’t mean it’s profitable. You could actually be losing money if your expenses are higher than your revenue. Here are a few tips to ensure you’re running a sustainable spa business. There are two pieces to the “profit” calculus – generating more revenue and/or lowering expenses. It’s important to make sure you …
Mother’s Day is just around the corner and it’s a great opportunity for estheticians and spa owners to promote their services and attract new clients. Members of our Esthetician Inner Circle are already putting together some really great promotions and I’m very excited to share a few ideas with you. Before we talk about all the different tactics and promotions, …
Who doesn’t want more clients and a bank account that reflects our hard work? We want that money so that we can do the things that matter most! We need that money to keep our business alive. What if we are focusing on the wrong thing? Shift your thinking with this simple format and you can get all the clients you …
We strive for success in our spa businesses… but have you taken a moment lately to define what “success” means for you and how to achieve it? Oftentimes, we measure “success” by how much money we make. Yet, income is simply the outcome of having an amazing inner life. The truth is, you can’t build an outer world that is …
So, you’re ready to take the leap from being a solo practitioner to leading a team of employees. You are excited, yet nervous. You want to do it right, but you’re not sure how to do it. You might be thinking….how do I lead? Am I a leader? Once you cross that threshold of hiring employees, your business is no …
Many spa professionals I’ve spoken with have expressed how difficult it is to stay motivated while running their beauty businesses – whether they are leading a team of service providers or work alone. When we feel inspired – we are motivated to do what it takes to improve the areas of our life. Building a business is not easy. It …
Facebook’s recent algorithm updates have many business owners on edge. As a spa owner, you’re probably wondering how this will affect your marketing and what you can do to successfully promote your beauty business on Facebook. Mark Zuckerberg’s focus for 2018 is to bring the personal element back to the platform by encouraging meaningful interactions among people. Users are expected …