5-Reasons-Why-Estheticians-Should-Attend-Business-Summits

5 Reasons Why Estheticians Should Attend Business Summits

As beauty professionals, we are drawn to hands-on training and classes on the latest modalities and technologies. If we are honest, we know deep down that we need more business training to nurture the entrepreneur and manager within us. You may have invested in online courses to advance your business. They are extremely helpful but it’s not the same as …

how-to-attract-more-clients-to-your-new-esthetician-practice

How To Attract More Clients To Your New Esthetician Practice

I get this question a lot: “I am starting a new salon/spa. How do I get more clients?” If you recently opened a new practice, you’re probably on a mission to build your clientele. After all, you won’t have a business if you don’t have clients! To be honest, gaining traction for a new business is rarely a walk in …

How-To-Find-the-Right-Esthetician-Coach-or-Mentor

How To Find The Right Esthetician Coach Or Mentor

No matter the profession, you can find a coach or mentor to help you shorten the learning curve and succeed in your business. Estheticians need guidance too. The right coach or mentor can save you years of hard work, anxiety, and trial-and-error. How do you go about finding a coach or mentor that’s right for you? Having the right coach …

How-To-Choose-the-Right-Skin-Care-Products-For-Your-Beauty-Business

How To Choose the Right Skin Care Products For Your Beauty Business

Many estheticians and spa owners feel overwhelmed when it comes to choosing the right skin care products for use in your back bar and retail sales. Adding retail to your spa business is a great way to increase revenue but there are a ton of skincare lines on the market. How do you go about choosing the right products? Choosing …

How To Increase Retail Sales With Modalities

As estheticians and beauty business owners, we understand the impact excellent retail sales can have on our bottom line. You probably retail skincare, but have you thought about selling modalities to your clients? High retail allows us to leverage our time and resources while increasing profit margins. In fact, the most successful and profitable spas have at least 30% of …

appreciation

Expressing Appreciation In Your Beauty Business

Recently I had “one of those days” – those “entrepreneur down days” when nothing feels right and everything seems to be a struggle. So I decided to sit down and write a bunch of “appreciation cards” to people that matter to me. Not just to people related to my business, such as clients and partners, I also wrote cards to …

keep your word

Best Beauty Business Practice: Keep Your Word

As a beauty business owner, it’s important to demonstrate reliability and integrity to your clients, team members, and other industry professionals by keeping your word. While most people will understand if you can’t deliver on your promises once or twice, doing so consistently or not handling a situation properly can damage your reputation. Not keeping promises can break trust, create …

How To Use Social Media to Grow Your Beauty Business

As beauty business owners, we’re always looking for effective ways to grow our business. Social media helps us gain exposure, build relationships, and attract more clients. The power of social media allows us to connect with many people rather quickly. It’s not necessarily meant to post promotion after promotion, as this can be a turn-off and we can actually lose …

rapport

Building Client Rapport: The Key To Growing Your Beauty Business

As beauty business owners, we can get hyper-focused on client bookings and making our revenue goals. While it’s important to pay attention to the numbers, client connection, and building rapport is necessary for business growth. We can’t achieve optimal business growth until we’ve built incredible client rapport. We’ve got to find that common ground before we even touch a client. …