Over the years I have met and worked with many estheticians and spa owners. What distinguishes those who succeed from those who play at mediocrity? Attitude. Is enthusiasm the missing ingredient in the treatment room? Owners who show high levels of enthusiasm running their business and serving clients are happier and more successful. Being enthusiastic isn’t just a “feel good” …
As the holiday season approaches, many of us are thinking about giving back to our team, clients, and the community to show our gratitude and appreciation. In just a few short days, I’ll be giving $10,000 back to the beauty industry at the Beauty Business Summit in Honolulu, Hawaii. And yes, we already planning 2019 Summit. 🙂 The proceeds ($10,000) …
Let’s have an honest conversation about fears that may be paralyzing you as a spa owner. Your narrative may keep you from excelling in business but there is a way to disarm your fears by changing your self talk. What would you do if you weren’t afraid? Do you fear being criticized by your esthetician peers? Are you afraid that …
In February 2018, Madonna posted an Instagram video showing an esthetician giving her the NeurotriS Microcurrent Treatment. Let’s explore why this quite possibly is the best microcurrent on the market today. This “fork facial” video went viral and microcurrent facial treatments are the rage right now. Estheticians are investing in microcurrent machines to keep up with consumer demand. Many spa …
Retail sales is an important component to become a profitable spa business. Selling retail is a vital factor to boost your bottom line. However, most spa owners struggle to keep their retail sales numbers up. Let’s explore ways to help you increase retail sales in your beauty business. In this article, we’ll reveal ways to help you increase retail sales …
Hawaii is one of the most beautiful, magical places on earth I believe everyone should experience at least ONCE in their lifetime. While it’s impossible to list everything to do in Hawaii, I’d like to share some of my favorites. If exploring Hawaii has been on your bucket list, now is the time to jump on the opportunity and mix …
Whether you’re building a successful team, or developing a deeper understanding of client needs, empathetic listening is key. Relationship building is all about client communication. How well you listen your your client’s needs with an empathetic ear can determine your success. As a service professional, your interpersonal communication skills are vital for relationship and business building. Without the ability to …
Having a clear cancellation policy is essential for operating a successful beauty business. Such policy saves you time, energy, and more important – money! However, for many spa owners, crafting and enforcing cancellation policies is often more complicated and challenging than it seems. Why You Need a Cancellation Policy For Your Spa Business There’s no question that you need to …
When running your own spa business, you have to juggle many things every single day. Getting clear on your business values will certainly give you a solid foundation to help you run a successful spa. It’s easy to lose sight of the bigger picture. Or get caught up in the next latest, greatest gadget, you may find yourself a bit …
Every now and then we get that negative client who manages to make us feel drained and unsettled. How do you deal with negative energy that enters your treatment room or spa and disrupts your blissful space? This client might be rude, say negative things, or make overly critical comments that make you feel uneasy or stressed. Perhaps this person …