Having a clear cancellation policy is essential for operating a successful beauty business. Such policy saves you time, energy, and more important – money! However, for many spa owners, crafting and enforcing cancellation policies is often more complicated and challenging than it seems. Why You Need a Cancellation Policy For Your Spa Business There’s no question that you need to …
When running your own spa business, you have to juggle many things every single day. Getting clear on your business values will certainly give you a solid foundation to help you run a successful spa. It’s easy to lose sight of the bigger picture. Or get caught up in the next latest, greatest gadget, you may find yourself a bit …
Every now and then we get that negative client who manages to make us feel drained and unsettled. How do you deal with negative energy that enters your treatment room or spa and disrupts your blissful space? This client might be rude, say negative things, or make overly critical comments that make you feel uneasy or stressed. Perhaps this person …
If your client is unhappy with your service and asked for a refund, would you give it? How do you handle customer service situations when a client is displeased or wants their money back? If a customer wants a refund, should we give it to them (even if we have delivered exactly what we promised) or should we adhere to …
Add another thing to your business building list. Learn how to increase your Google ranking so that new clients can find your business with ease. In a recent study, 8 out of 10 respondents said they use a search engine to look up local businesses before visiting a store or engaging with a service provider. How do you get high …
Gratitude is wonderful – but giving back is even better. There is nothing more fulfilling than doing something good for someone else and expect nothing in return. One generous heart and love for the beauty industry will have a positive effect on a beauty school this year. Here’s how: The Beauty Business Summit , happening October 14th and 15th in Hawaii …
It’s not always easy to stand out in business when every esthetician is offering similar products and services. What can you do to build a memorable brand that stands out from the rest? Creating your own skincare line can be a great way to separate your spa business from the masses. It can also help augment your expert status and differentiate …
Has your inbox been inundated with emails about GDPR and privacy policies lately? As an esthetician and spa owner, you may wonder what the big deal is and how GDPR affects you as a local business in the United States. If you’re like many of my clients and students, the legalese may send your head spinning. Don’t worry, this article …
Beauty schools are closing at an alarming rate which could effect the future of our industry for solo practitioners, spa owners, and manufacturers alike. It’s imperative to invest in the latest equipment and technologies to ensure success for students. Recently, I had a conversation with Malinda McHenry, my go-to person when it comes to discussing anything beauty school related, amongst …
Just because you’re making money in your business doesn’t mean it’s profitable. You could actually be losing money if your expenses are higher than your revenue. Here are a few tips to ensure you’re running a sustainable spa business. There are two pieces to the “profit” calculus – generating more revenue and/or lowering expenses. It’s important to make sure you …