If you’re struggling to find reliable esthetician supplies, you’re not alone. Between sketchy Amazon listings, low-quality knockoffs, inconsistent shipping, and products that show up looking nothing like the photos, it can feel like a full-time job just trying to stock your room. Your supplies touch your clients faces, interact with sensitive skin conditions, and are being used on people who …
AI and SEO are officially in a relationship and whether you like it or not, it’s getting serious. If you’ve been hearing that “AI is killing SEO,” let me stop you right there. What AI is doing is forcing all of us, especially beauty business owners, to step up our digital strategy. Because the truth is, AI isn’t replacing your …
Retail products aren’t optional anymore. Instead, it’s strategic. If you’re a spa or salon owner relying solely on service revenue and haven’t added retail sales as an income stream, you’re capping your income potential and missing a powerful opportunity to elevate your client experience. Reatil sales can, and should, account for 50% or more of your revenue. When clients leave …
If your menu reads like a Cheesecake Factory menu, you’re confusing your clients and killing your sales. I learned this the hard way. Years ago, I had a client skim past my $150 results-driven facial and book a $25 brow wax instead. Not because she didn’t want the facial. But because my menu made it impossible for her to see …
Want to open a medical spa that actually makes money? Then don’t treat it like a day spa with syringes. When I talk to estheticians thinking about opening a medical spa, I always start with this question: Do you actually know what a med spa is and what it isn’t? Most people still confuse a med spa with a day …
GlossGenius vs. Vagaro? Choosing the right booking system for your esthetics business can feel overwhelming, but the last thing you need is software that creates more headaches instead of making your life easier. Your Booking System Should Make Your Life Easier, Not Create More Headaches You didn’t start your business to play tech support. Yet here you are, frustrated with …
Your Google Business Profile (GBP) is one of the most powerful (and underused) marketing tools for your beauty business. Think of it as your online storefront. When someone searches for a massage spa, a waxing service, or a skincare treatment, Google pulls up a list of local area businesses. The ones that appear at the top? Those are the businesses …
In a crowded field of business coaching and esthetician masterminds, the Empowered Esthetician Mastermind™ stands out by focusing on intentionality. We handpick members who are truly committed to personal, and professional development, and deep change. This focus on quality over quantity is what drives the breakthroughs that lead to life-changing outcomes and substantial financial growth. Working alongside industry experts, our …
When onboarding new employees, one of the most important elements is establishing trust. After all, as an esthetician spa owner, your leadership style sets the tone for your entire business. Contrary to popular belief, trust isn’t something you earn over time—trust is something you must give, especially during the new hire orientation. A key part of an effective employee onboarding …
In the beauty industry, navigating business challenges is all in a day’s work. Have you ever wondered what sets top-performing spas apart from the rest? They have a trick up their sleeve – an esthetician coach. The elite spas and VIP salons, the ones setting trends and raising bars, all have a coach steering their path to success. If you’re …