How To Increase Retail Sales With Modalities

As estheticians and beauty business owners, we understand the impact excellent retail sales can have on our bottom line. You probably retail skincare, but have you thought about selling modalities to your clients? High retail allows us to leverage our time and resources while increasing profit margins. In fact, the most successful and profitable spas have at least 30% of …

appreciation

Expressing Appreciation In Your Beauty Business

Recently I had “one of those days” – those “entrepreneur down days” when nothing feels right and everything seems to be a struggle. So I decided to sit down and write a bunch of “appreciation cards” to people that matter to me. Not just to people related to my business, such as clients and partners, I also wrote cards to …

keep your word

Best Beauty Business Practice: Keep Your Word

As a beauty business owner, it’s important to demonstrate reliability and integrity to your clients, team members, and other industry professionals by keeping your word. While most people will understand if you can’t deliver on your promises once or twice, doing so consistently or not handling a situation properly can damage your reputation. Not keeping promises can break trust, create …

How To Use Social Media to Grow Your Beauty Business

As beauty business owners, we’re always looking for effective ways to grow our business. Social media helps us gain exposure, build relationships, and attract more clients. The power of social media allows us to connect with many people rather quickly. It’s not necessarily meant to post promotion after promotion, as this can be a turn-off and we can actually lose …

rapport

Building Client Rapport: The Key To Growing Your Beauty Business

As beauty business owners, we can get hyper-focused on client bookings and making our revenue goals. While it’s important to pay attention to the numbers, client connection, and building rapport is necessary for business growth. We can’t achieve optimal business growth until we’ve built incredible client rapport. We’ve got to find that common ground before we even touch a client. …

niche

5 Essential Questions To Discovering Your Niche

Do you feel exhausted because you’re trying to be everything to everyone when it comes to marketing your beauty business and servicing your clients? Discovering your niche or specialty could be the game changer, especially if you feel like you’re trying to please everyone. Are you having trouble attracting your dream clients because you can’t seem to get your marketing …

hiring

Hiring a Team For Your Beauty Business – Part 2

The foundation of building a successful team for your beauty business is to adopt a leadership style that matches your core values and personality. As we have discussed in the first installment of this series, servant-based leadership and transformational leadership are best suited for beauty business owners. After acquiring the necessary leadership mindset and skillset, it’s time to dig into …

value

How To Foster Innovation By Adding Value In Your Beauty Business

What can you do to inject more innovation, value,  and creativity into your beauty business? To start, we need to first define what innovation means for us as beauty professionals and then muster up an innovative attitude within ourselves! You don’t have to come up with some groundbreaking technology to be “innovative.” For many service businesses, being innovative simply means …