The Empowered Esthetician Mastermind- A Unique Approach to Transformation and Growth

The Empowered Esthetician Mastermind: A Unique Approach to Transformation and Growth

In a crowded field of business coaching and esthetician masterminds, the Empowered Esthetician Mastermind™ stands out by focusing on intentionality. We handpick members who are truly committed to personal, and professional development, and deep change. This focus on quality over quantity is what drives the breakthroughs that lead to life-changing outcomes and substantial financial growth. Working alongside industry experts, our …

spa owner welcoming new employee to the team

Onboarding New Employees: A Leadership Approach to Build Trust in Your Spa Business

When onboarding new employees, one of the most important elements is establishing trust. After all, as an esthetician spa owner, your leadership style sets the tone for your entire business. Contrary to popular belief, trust isn’t something you earn over time—trust is something you must give, especially during the new hire orientation. A key part of an effective employee onboarding …

Software to Grow Your Beauty Business Online

Software to Grow Your Beauty Business Online

If you’re a beauty business owner or spa industry professional, then it’s important to stay up-to-date on the latest technologies for continued business growth. But what about software for your spa? The good news is, there is software to grow your beauty business online! There are many different types of software available – some tailored for the beauty industry –  …

beauty business summit attendees in front of the summit venue

Beauty Business Summit 2022

Take your beauty business to the next level of excellence at the 2022 Beauty Business Summit in St Peterburg, Florida.

Attendees have named Summit a “Life-Changing” event and here’s why:

We bring together spa owners and industry professionals from all over the country to share education and new concepts to help you grow your business. 

The 2-day event will be packed with ted-talk style educational seminars, breakout classes, and networking opportunities. 

You will have the opportunity to explore the latest business and marketing trends in the beauty industry and build connections that will help you thrive for years to come. 

Summit has been described as “The Original Luxury Event – Where Beauty Meets Business” and has become one of the most sought-after events to attend for licensed beauty professionals. 

If the last couple of years has taught us anything, it is that we must embrace change, stay motivated, and keep learning to stay ahead in our business.

How to Pick a Great Esthetician School - Maxine Drake Blog

How to Pick a Great Esthetician School

Starting your esthetician career is an exciting life decision. In order to become an esthetician, you have to go to an esthetics school. Read more about the different things you should look out for when choosing the right esthetics school.

lead generation for your beauty business

Tap Into The Power Of Lead Generation To Grow Your Esthetician Business

Lead generation can help you grow your beauty business cost-effectively by turning email subscribers into clients. Attracting new clients should always be a part of your growth strategy. Use the power of lead gen and email marketing as a strategy to build relationships with your subscribers. So, how do you gain new email subscribers? You must give potential clients a …

Set Your Beauty Business Apart With SculptICE Body Treatments

[md-blog-header] We have heard from many estheticians that while some clients are still reluctant to receive facial treatments, more people are seeking body treatments. This presents a great opportunity to set yourself apart by meeting client demand with SculptIce Body Treatments.  What Is SculptICE? SculptICE is a breakthrough product that breaks down fat cells through thermogenesis. They are then removed …

how to onboard a new hire in your beauty business maxine drake blog

How To Onboard A New Hire In Your Beauty Business

Onboarding a new hire in your beauty business is a step-by-step process to ensure success for your new employee. Have you ever hired an employee who did not live up to your expectations? Reduce frustration by onboarding and training your new hire thoroughly to minimize stress and indoctrinate into your company culture. Thorough onboarding will improve employee productivity and happiness …