Want New Clients? Create Raving Fans in Your Beauty Business Instead

We are obsessed with gaining new clients in the beauty industry. It’s almost become a fad. Instead, we should understand how to create raving fans to build a solid, sustainable beauty business. Many beauty professionals I know are busy (and distracted) trying to get new clients in the door. So busy that they’re not taking care of the clients they …

Beauty Business Summit: The Original Luxury Event

I believe that the Beauty Business Summit is an event we’ve all longed for. Attention to detail, class, and quality education. Even though it’s just our second year, the Beauty Business Summit has become one of the most sought-after events to attend for licensed beauty professionals. It’s regarded as a one-of-a-kind conference and has been coined “a luxury event.” The …

Holiday Promotions

Holiday Promotions To Increase Sales In Your Beauty Business

The holiday season is the busiest time for the beauty industry as many people are looking for unique and thoughtful gifts for their loved ones. While I’m not a big fan of “discounts,” I’m a firm believer in creating promotions that can add value to your clients while increasing your bottom line. Here are some unique promotion ideas to help …

Making Connections

Love, Connection, Education and Positive Change: The Beauty Business Summit

Attendees, speakers, and sponsors are still talking about the Beauty Business Summit several weeks after the event. When you bring people together in love and harmony, something magical happens and the attendees want to hold onto those memories and feelings for as long as they can. The common statement from many: “This event was life-changing for me.” Because of this, …

How To Respond

How To Respond To Angry Clients In Your Esthetician Business

It’s not “if” but “when” that you’ll come across angry or negative clients in your esthetician practice. So what can you do? Learning How To Respond Before we dig in, notice that I used the word “respond” instead of “handle” or “deal with,” since it’s easy to become reactive or defensive in this kind of situation. The last thing we …

Finding Your Niche

5 Simple Steps To Finding Your Lucrative Niche

Fortune may be in the follow-up but true wealth lies in your niche as an esthetician. If you’re pursuing everyone, it will be hard to grow your beauty business sustainably and profitably. So how can you market the right services to the right people? The secret is in finding your niche. Now you may wonder, “But Maxine, beauty schools teach …

Believe In Yourself

The One Thing That Will Make Your Esthetician Or Beauty Business Successful

We read books and follow formulas. Many of us take online courses and attend live events. We join mastermind groups and hire coaches, shift our business models, and launch new products… Sure, many of these are needed for business growth but why isn’t everybody succeeding if we can just check them off the list? If you feel like you have …

Client Retention System

How To Create A Client Retention System For Ultimate Beauty Business Growth

After coaching many estheticians and spa owners over the years, I noticed that most focus their marketing efforts on acquiring new clients instead of retaining. That’s totally understandable – after all, we all associate new business with growth and profits, right? However, did you know that it costs five times as much to acquire a new client than to keep …

Connect With Your Clients

How To Better Connect With Your Clients

While it’s important to run your practice cost-efficiently, there’s more to business success than revenues and profits. The connection between you and your client is more valuable than most things. As a beauty professional, clients come to you because you have a unique approach, philosophy, and personality that resonates with who they are. Your individuality is what attracts clients to …

Create Engaging Social Media Content

How To Create Engaging Social Media Content For Your Beauty Business

Social media is a great channel for estheticians and beauty professionals to connect with their audience and clients. Engaging content helps build relationships and develop the trust you need to acquire and retain more clients. But let’s face it… we’re not always bursting with creativity when it comes to creating social media content! It’s time to help you get “into …