Starting your esthetician career is an exciting life decision. In order to become an esthetician, you have to go to an esthetics school. Read more about the different things you should look out for when choosing the right esthetics school.
What Do Estheticians Do? A Guide to the Esthetician Business
Being an esthetician can be a great career to pursue – but what do estheticians do once school is done? Learn more here!
Tap Into The Power Of Lead Generation To Grow Your Esthetician Business
Lead generation can help you grow your beauty business cost-effectively by turning email subscribers into clients. Attracting new clients should always be a part of your growth strategy. Use the power of lead gen and email marketing as a strategy to build relationships with your subscribers. So, how do you gain new email subscribers? You must give potential clients a …
Set Your Beauty Business Apart With SculptICE Body Treatments
We have heard from many estheticians that while some clients are still reluctant to receive facial treatments, more people are seeking body treatments. This presents a great opportunity to set yourself apart by meeting client demand with SculptIce Body Treatments. What Is SculptICE? SculptICE is a breakthrough product that breaks down fat cells through thermogenesis. They are then removed by …
How To Onboard A New Hire In Your Beauty Business
Onboarding a new hire in your beauty business is a step-by-step process to ensure success for your new employee. Have you ever hired an employee who did not live up to your expectations? Reduce frustration by onboarding and training your new hire thoroughly to minimize stress and indoctrinate into your company culture. Thorough onboarding will improve employee productivity and happiness …
How To Implement A No Gossip Policy In Your Spa Business
Do you have a no gossip policy for your spa business? Maybe you’re not sure if you need one or why you would need a no gossip policy in the first place. Has this ever happened to you? You walk into your spa first thing in the morning and hear your team members chatting and giggling. At first, you think, …
The Secret To Exceptional Productivity In Your Esthetician Business
Do you find it hard to focus or complete simple tasks in your esthetician business? What’s the secret to exceptional productivity? You want to be productive, yet you are unsure of what to zero in on each day. Say goodbye to feeling overwhelmed because you are about to become more productive in your business! As an entrepreneur and esthetician business …
Hiring Tips for Beauty Business Owners
Most beauty business owners are reluctant to expand their business because they dread the hiring process and fear managing employees. All you need are a few hiring tips to take your business to the next growth level. I failed miserably at hiring employees as a new spa owner! Until I got it right, under the pressure of my CPA and esthetician …
Leverage Email Marketing To Convert Prospects Into Paying Clients In Your Esthetician Business
When I chat with estheticians about email marketing, I usually get a sigh of frustration or comment “I should be better with emailing my clients.” There is no shaming, however, you can easily convert prospects into paying clients with a couple of strategies. Email marketing is a highly cost-effective way for small businesses to nurture relationships with prospects and drive …
Improve Your Beauty Business’s Visibility with a Digital Marketing Strategist
Prospects view your website and social media channels before making a decision to do business with you. Increasing your beauty business’s online visibility is vital to generating more leads and gaining ideal clients. Keeping up with the latest digital marketing best practices is a full-time job in and of itself. Partnering with a digital marketing strategist is the best way …