Fortune may be in the follow-up but true wealth lies in your niche as an esthetician. If you’re pursuing everyone, it will be hard to grow your beauty business sustainably and profitably. So how can you market the right services to the right people? The secret is in finding your niche. Now you may wonder, “But Maxine, beauty schools teach …
We read books and follow formulas. Many of us take online courses and attend live events. We join mastermind groups and hire coaches, shift our business models, and launch new products… Sure, many of these are needed for business growth but why isn’t everybody succeeding if we can just check them off the list? If you feel like you have …
After coaching many estheticians and spa owners over the years, I noticed that most focus their marketing efforts on acquiring new clients instead of retaining. That’s totally understandable – after all, we all associate new business with growth and profits, right? However, did you know that it costs five times as much to acquire a new client than to keep …
While it’s important to run your practice cost-efficiently, there’s more to business success than revenues and profits. The connection between you and your client is more valuable than most things. As a beauty professional, clients come to you because you have a unique approach, philosophy, and personality that resonates with who they are. Your individuality is what attracts clients to …
Social media is a great channel for estheticians and beauty professionals to connect with their audience and clients. Engaging content helps build relationships and develop the trust you need to acquire and retain more clients. But let’s face it… we’re not always bursting with creativity when it comes to creating social media content! It’s time to help you get “into …
If your head starts spinning when you hear the term digital marketing… you’re not alone! Almost every licensed beauty professional feels the same! Estheticians come to me all the time seeking advice about digital marketing. There are many moving parts and the rapidly-changing technologies can be confusing and challenging. Recently, I did a really fun Facebook Livestream with Kim Garst …
This happens to solo estheticians or beauty business owners a lot – running their business wearing their “esthetician hat” instead of putting on an “owner” or “manager hat”. We shift our mindset when we change hats. If you have a habit of wearing your esthetician hat as you tackle other things in your business, you could run into trouble sooner …
Shift your way of thinking and open up another revenue stream that doesn’t involve touching your clients. You may be limiting yourself and your income potential with only in-person appointment sales. After all, we only have so many hours per week to service clients! We can only deliver a limited number of one-on-one treatments before hitting an income ceiling. As …
While many business training programs focus on expanding a practice and building a team, there’s absolutely nothing wrong with staying as a solo esthetician if you don’t want to manage a team or share your space. Being a solo practitioner gives you more flexibility. You don’t have to be on anyone’s schedule and you can have greater control over how …
For many estheticians, summer is a time when business slows down. Many clients are busy with kids or away on vacation, and they’re looking for a quick treatment that delivers outstanding results. Clients want to save time and stay beautiful and you want to remain profitable. If you want to earn more revenue while delivering amazing outcomes for your clients, …