Are you ready to expand your beauty business but not sure how to structure the compensation model? Should you hire a team of employees, booth-rent, or bring on independent contractors? We need to consider how different compensation models affect your business plan and profit margins. It’s also important to know what you want to create. There isn’t really a one-size-fits-all answer. …
Is money more important to you or is creating an impact in your community more significant? To think about your legacy, ask yourself the following questions: What do you want to be known for? How do you want to be remembered? Are you in business just for the financial reward or do you want to create something bigger than yourself? …
Are you having trouble focusing on your business? Does your to-do list make you feel overwhelmed? Do you feel like you’re spinning your wheels when you attempt to cross things off of your never-ending list? If you’re like most people, the answer is probably a resounding yes! It seems like for every one thing we check off of our to-do …
How often do you invest time and attention to improve the spa guest experience for your clients? The key to attracting premium clients is to create a VIP luxury experience. Most estheticians do a “good” job every single appointment but are we putting in the effort to create an exceptional VIP spa experience and make it so memorable that your …
As a Beauty business owner, you have a hundred things vying for attention. Engage in morning rituals to create a predictable, successful outcome each and every day. Do you have a set of practices to ensure a successful day ahead? The morning activities you engage in either set you up for success or defeat. If you let everyone else’s priority determine …
Over the years I have met and worked with many estheticians and spa owners. What distinguishes those who succeed from those who play at mediocrity? Attitude. Is enthusiasm the missing ingredient in the treatment room? Owners who show high levels of enthusiasm running their business and serving clients are happier and more successful. Being enthusiastic isn’t just a “feel good” …
As the holiday season approaches, many of us are thinking about giving back to our team, clients, and the community to show our gratitude and appreciation. In just a few short days, I’ll be giving $10,000 back to the beauty industry at the Beauty Business Summit in Honolulu, Hawaii. And yes, we already planning 2019 Summit. 🙂 The proceeds ($10,000) …
Let’s have an honest conversation about fears that may be paralyzing you as a spa owner. Your narrative may keep you from excelling in business but there is a way to disarm your fears by changing your self talk. What would you do if you weren’t afraid? Do you fear being criticized by your esthetician peers? Are you afraid that …
In February 2018, Madonna posted an Instagram video showing an esthetician giving her the NeurotriS Microcurrent Treatment. Let’s explore why this quite possibly is the best microcurrent on the market today. This “fork facial” video went viral and microcurrent facial treatments are the rage right now. Estheticians are investing in microcurrent machines to keep up with consumer demand. Many spa …
Retail sales is an important component to become a profitable spa business. Selling retail is a vital factor to boost your bottom line. However, most spa owners struggle to keep their retail sales numbers up. Let’s explore ways to help you increase retail sales in your beauty business. In this article, we’ll reveal ways to help you increase retail sales …
don't miss out! The 2019 beauty business summit is coming to clearwater, florida on october 6-7, 2019