Grow your beauty business simply by anticipating something your client wants before they ask for it. Raise the bar in customer service by being one step ahead of your client’s needs. Recently I celebrated my husband’s birthday at a high-end restaurant. We had the most exquisite table in front of an open window, which allowed us to watch the sunset …
The beginning of a new year often means opening up to new concepts and approaches to the way you market your beauty business. It’s the time to look fresh ideas and discard what hasn’t been working with your marketing efforts… The right marketing strategy is essential for attracting ideal clients and increasing sales. Isn’t it true that the best-marketed business …
Do your clients hold back when you ask for a referral and tell you that you’re their “best-kept secret?” While there are always new strategies for business building, nothing will grow your clientele faster and stronger than referral marketing. People are 4 times more likely to make a purchase when referred by a friend and the lifetime value for a …
As an esthetician or spa owner, it’s inevitable that you’ll face the decision to raise your prices if you’re in business long enough. When do you raise prices? How do you let your clients know? Yet many of us get squeamish when it’s time to pull the trigger and put the new pricing into effect. The New Year is around …
Are you ready to expand your beauty business but not sure how to structure the compensation model? Should you hire a team of employees, booth-rent, or bring on independent contractors? We need to consider how different compensation models affect your business plan and profit margins. It’s also important to know what you want to create. There isn’t really a one-size-fits-all answer. …
Is money more important to you or is creating an impact in your community more significant? To think about your legacy, ask yourself the following questions: What do you want to be known for? How do you want to be remembered? Are you in business just for the financial reward or do you want to create something bigger than yourself? …
Are you having trouble focusing on your business? Does your to-do list make you feel overwhelmed? Do you feel like you’re spinning your wheels when you attempt to cross things off of your never-ending list? If you’re like most people, the answer is probably a resounding yes! It seems like for every one thing we check off of our to-do …
How often do you invest time and attention to improve the spa guest experience for your clients? The key to attracting premium clients is to create a VIP luxury experience. Most estheticians do a “good” job every single appointment but are we putting in the effort to create an exceptional VIP spa experience and make it so memorable that your …
As a Beauty business owner, you have a hundred things vying for attention. Engage in morning rituals to create a predictable, successful outcome each and every day. Do you have a set of practices to ensure a successful day ahead? The morning activities you engage in either set you up for success or defeat. If you let everyone else’s priority determine …
Over the years I have met and worked with many estheticians and spa owners. What distinguishes those who succeed from those who play at mediocrity? Attitude. Is enthusiasm the missing ingredient in the treatment room? Owners who show high levels of enthusiasm running their business and serving clients are happier and more successful. Being enthusiastic isn’t just a “feel good” …
don't miss out! The 2019 beauty business summit is coming to clearwater, florida on october 6-7, 2019