As a Spa Business Owner - it’s important to keep your finger on the pulse of your business. If you’re looking for an Online Booking & Business Building Software - put your trust in Booker.

Dozens of my clients use this software for effective online booking, reporting, inventory management, implementing memberships, email marketing, and customer service management (crm).

Brooke Lea Wood


Brooke is a close friend and colleague who has helped dozens of my clients with website development. One of her many superpowers is Photoshop. She loves to build sites using the SquareSpace platform which has become an esthetician favorite because it is easy to update on your own.


Lysa Greer


Lysa is my website angel. She has helped many of my clients create, build, and improve their WordPress websites. She loves creating sites that are beautiful, yet functional. One of her many superpowers is optimizing the user and customer experience. She loves to empower her clients to understand the complete digital production process, with a strong focus on establishing strong foundations.


Becky Kuehn


Every beauty professional will benefit from the knowledge gained at this 3 day intensive. I have personally taken Becky’s class 3 times and learn something new every time. The company mission is to prepare all spa professionals to safely and compassionately care for clients with cancer and offer education, understanding and love to change the way we look at, and care for, our clients living with cancer and other life-threatening diseases.


NCEA Certified, Licensed Master Esthetician and Cosmetologist, Hope Coac​h, Holistic Cancer Educator

Helping Estheticians raise standards with national credentialing and continuing education accreditation.

The NCEA Certified credential is the National Certification for Estheticians, or other Licensed Professionals, who meet the advanced training standards as set-forth by the NCEA. It is equivalent to a 1200-hour licensing program. Becoming NCEA Certified represents the highest skin care credential available in the United States.

The Esthetics Council is a social enterprise low-profit corporation with the mission to provide evidence-based skin care education, refine industry skill competencies and provide support to consumers as well as licensed estheticians.

The mission will foster awareness and knowledge of the importance of maintaining healthy skin, safe skin treatment options, and the practice of esthetics.

Our advanced education courses are designed by licensed estheticians and practitioners that are well versed in all aspects of the skin care industry. The Esthetics Academy will provide comprehensive training, both didactic and hands-on, which will allow medical professionals to immediately incorporate these aesthetic procedures into a new or existing practice.

Maxine's favorite books

The Esthetician’s Guide To Outstanding Esthetics

The Law of Success by Napoleon Hill

The E-Myth by Michael Gerber

The Big Leap by Gay Hendricks


Good To Great by Jim Collins

The How of Happiness by Sonja Lyubomirsky

Grit by
Angela Duckworth

Buddha’s Brain: The Practical Neuroscience by Rick Hanson Ph.D., Richard Mendius MD


The Four Agreements by Don Miguel Ruiz

Talent is Overrated by Geoff Colvin

Start With Why by
Simon Sinek

Leaders Eat Last by Simon Sinek


The Millionaire Mind by Thomas J. Stanley

Reinventing the Body, Resurrecting the Soul
by Deepak Chopra