2020 – Year of Vision in Your Beauty Business

We are approaching the beginning of a new year and new decade and some are calling it the year of vision. What can you do differently in 2020 to create positive change in your beauty business? The beginning of a new year gives us a fresh start so it’s important to direct your attention and thoughts on what you want. …

About Maxine Drake, Esthetician Business Coach

Before I ever became an esthetician business coach over a decade ago, I owned a high-end salon and spa with 19 employees, so I understand what it’s like to lead a team, juggle payroll, lead team meetings, and carry the weight of everyone else’s success on your shoulders.I also know the loneliness that can come with leadership. The kind that …

Maxine Drake Esthetician Business Coaching and Consulting

CELEBRATING 10 YEARS OF HELPING ESTHETICIANS CREATE THEIR DREAM BUSINESS Grow Your Esthetician Business with Proven Strategy, Coaching, and CommunityYou’re amazing at what you do. But running the business side? That’s where things get overwhelming. Let’s simplify, strategize, and scale your beauty business together. Get Booked. Stay Booked. JOIN THE INNER CIRCLE Not Sure Where to Start? BOOK A FREE STRATEGY …

How to Open a Thriving Med Spa Maxine Drake Blog

How to Open a Thriving Medical Spa

Want to open a medical spa that actually makes money? Then don’t treat it like a day spa with syringes. When I talk to estheticians thinking about opening a medical spa, I always start with this question: Do you actually know what a med spa is and what it isn’t? Most people still confuse a med spa with a day …

The Growth Gap: Strategies for Next-Level Success

Level Up Your Beauty Business:Join Our LIVE Q&A for Proven Growth StrategiesIs your beauty business ready for measurable growth? Join Maxine Drake and Rita Ester for a no-nonsense, live Q&A tailored for beauty business owners like you.THURSDAY, NOVEMBER 14, 202411 AM PT | 12 PM MT | 1 PM CT | 2 PM ET REGISTER NOW This event is designed specifically …

The Empowered Esthetician Mastermind- A Unique Approach to Transformation and Growth

The Empowered Esthetician Mastermind: A Unique Approach to Transformation and Growth

In a crowded field of business coaching and esthetician masterminds, the Empowered Esthetician Mastermind™ stands out by focusing on intentionality. We handpick members who are truly committed to personal, and professional development, and deep change. This focus on quality over quantity is what drives the breakthroughs that lead to life-changing outcomes and substantial financial growth. Working alongside industry experts, our …

spa owner welcoming new employee to the team

Onboarding New Employees: A Leadership Approach to Build Trust in Your Spa Business

When onboarding new employees, one of the most important elements is establishing trust. After all, as an esthetician spa owner, your leadership style sets the tone for your entire business. Contrary to popular belief, trust isn’t something you earn over time—trust is something you must give, especially during the new hire orientation. A key part of an effective employee onboarding …

Outsourcing Pro

THE ONLY ALL-INCLUSIVE OUTSOURCING FOR BEAUTY PROFESSIONALS10x your spa business with a cost-effectivededicated team of 10 BOOK YOUR FREE DISCOVERY CALL BEAUTY BUSINESS OWNERS: Does this sound like your life?You’re constantly feeling trapped in your spa business …You do your best to tackle an ever-growing to-do list that seems never-ending.Friends and family have raised concerns about your relentless work schedule, warning …