[md-blog-header] As more consumers strive to live a healthy lifestyle, they’re also seeking holistic skincare services from estheticians. Many beauty professionals are realizing the limitations of treating skin symptoms and want to offer holistic options that handle the root cause. If you want to exceed your clients’ expectations and charge a premium for your services — this article is …
Survival Checklist For Estheticians During COVID-19 Pandemic
[md-blog-header] Many business owners are going through a tough time right now, especially beauty industry professionals who rely on face-to-face interactions with clients. Spas are temporarily closed due to the COVID-19 pandemic and many estheticians are scared for their business. Instead of feeling despair or panicking, we need to be proactive and make the best of this downtime. Here’s a …
How To Keep Passion Alive In Your Esthetician Practice
[md-blog-header] Recent events have caused many estheticians to lose motivation and enthusiasm for their business. If you still love what you do, let’s explore ways to keep the passion alive no matter what is happening around you. We have all needed to regroup since COVID-19. Pushing the reset button gives us time to reflect and it also gives us the …
How To Improve Your Relationship With Money As An Esthetician Without Feeling Intimidated
[md-blog-header] If you feel intimidated by money as a spa owner, you’re not alone. Many estheticians I speak with struggle with their relationship with money. It doesn’t matter if you’re stressing out about your next rent payment or you are making money but can’t seem to keep any profit. Today, we’re going to stop the madness that plagues so many …
How To Launch a High-End Treatment In Your Esthetician Business
[md-blog-header] A growth strategy in our esthetician business is to offer the best services to our clients at the highest perceived value. You want to launch a high-end treatment your clients want. This high-end treatment must provide outstanding results. Offering high-end services is the fastest way to create residual income in your esthetician practice. Here’s how to launch a high-end …
Adding Online Consultations To Your Esthetician Business
[md-blog-header] From the first day of esthetics school, we were taught that everything we do as estheticians should start with a consultation with our clients. Thanks to technological advances and changes in our industry, consumers are increasingly open to having online consultations with their estheticians. Adding an online consultation service can help you expand your client base and improve your …
Earn Six Figures As an Esthetician Without Wear And Tear On Your Body
[md-blog-header]You don’t have to cause wear and tear on your body in order to earn six figures as an esthetician. Working as an esthetician can be physically demanding which takes a toll on your body. That demand can limit how many clients you serve on a daily basis and how much revenue you’re able to generate. Let’s discuss ways to …
Flaws With Online Booking Estheticians Should Beware Of
[md-blog-header] Using an online booking platform sounds like the perfect way to “make money while you sleep” — but I feel it’s become a flawed system that allows clients to “choose” a skincare service prior to an esthetician analyzing the skin. A client lands on your website, reads your service menu, and clicks to book before you ever speak with …
Taking Profits First in Your Esthetician Business
[md-blog-header] We wouldn’t even think of taking profits first in our business. It’s not what we are taught! In fact, we learn the opposite in most business classes: Sales minus expenses equals profits. There is a better way to run your business! In fact, the human brain is wired for a different formula. Ready? The Profit First Formula will change …
Overcoming Post-Holiday Slump In Your Esthetician Business
[md-blog-header] It’s not easy to whip up motivation right after the New Year but you know that you need to overcome the post-holiday slump for the sake of your business. You had an amazing holiday event, doubled gift card sales, and worked extra hours to accommodate clients. You have been running in four different directions the last few months and …