Client Avatar – The Key To Effectively Market Your Esthetician & Spa Business

I often hear from spa owners and estheticians, “I don’t know where to find new clients,” or “I don’t know what to say in my marketing materials,” or “what should I blog about,” or “should I focus on Facebook ads or post on Instagram?” These seemingly very different questions can actually be addressed if you take a moment, go back …

mother's day

Boost Your Mother’s Day Sales… Profitability

There’s always a buzz among spa professionals around Mother’s Day. Buzz, and also stress. You’re still recovering from the hustle of Christmas and Valentine’s Day promotions. Plus, many are realizing that they’re almost halfway through the year and looking at how their revenues are measuring up. This stress could blind the judgment of many spa business owners, causing them to …

How to Use Facebook Live to Increase Visibility of Your Spa and Esthetician Business

As business owners, we often have this love-hate relationship with Facebook. Now that Facebook Live is the rage, everyone is hopping on the bandwagon. Facebook’s algorithm gives priority to live streaming and videos. In fact, you’d get three times as much reach as a regular post. Once I started doing Facebook Live, I doubled the number of Likes on my …

5 Steps To Get Unstuck In Your Spa Business

You started your business because you love what you do – of course! However, running a business can be quite a different story… whether you’re just starting out or have been in business for a while, feeling overwhelmed by all the “stuff” you have to do is not uncommon. Maybe you feel paralyzed because you have all these great ideas, …

business challenges

4 Business Challenges Faced By Estheticians and Spa Owners (and how to overcome them)

Most estheticians and spa owners build their businesses out of their love for the craft and for delivering their “magic” to clients. That means most of them are working in, as well as on, their businesses. If that’s you, you’d know how crazy things could get when you not only have to deliver your service but also worry about the …

How To Create a Profitable Environment for Your Esthetician Business (Part 2 of 2)

In the last installment of this series, we talked about how to create a supportive work environment for your esthetician business by building relationships with those around you. Unfortunately, not every situation can be remedied by good networking. There are times when you need to recognize the signs and make the decision to relocate your business: One esthetician was in …

How To Create a Profitable Environment for Your Esthetician Business (Part 1 of 2)

Do you love your work environment? Is it lifting you up or dragging you down? Our environment shapes the way we think, believe, and behave. A toxic work setting not only affects our health and well-being but also has an impact on the number of clients and amount of income we create. If you’re having the following challenges, like some …