Client Avatar – The Key To Effectively Market Your Esthetician & Spa Business

I often hear from spa owners and estheticians, “I don’t know where to find new clients,” or “I don’t know what to say in my marketing materials,” or “what should I blog about,” or “should I focus on Facebook ads or post on Instagram?” These seemingly very different questions can actually be addressed if you take a moment, go back …

mother's day

Boost Your Mother’s Day Sales… Profitability

There’s always a buzz among spa professionals around Mother’s Day. Buzz, and also stress. You’re still recovering from the hustle of Christmas and Valentine’s Day promotions. Plus, many are realizing that they’re almost halfway through the year and looking at how their revenues are measuring up. This stress could blind the judgment of many spa business owners, causing them to …

How to Use Facebook Live to Increase Visibility of Your Spa and Esthetician Business

As business owners, we often have this love-hate relationship with Facebook. Now that Facebook Live is the rage, everyone is hopping on the bandwagon. Facebook’s algorithm gives priority to live streaming and videos. In fact, you’d get three times as much reach as a regular post. Once I started doing Facebook Live, I doubled the number of Likes on my …

5 Steps To Get Unstuck In Your Spa Business

You started your business because you love what you do – of course! However, running a business can be quite a different story… whether you’re just starting out or have been in business for a while, feeling overwhelmed by all the “stuff” you have to do is not uncommon. Maybe you feel paralyzed because you have all these great ideas, …

esthetician business challenges

4 Business Challenges Faced By Estheticians and Spa Owners (and how to overcome them)

Most estheticians and spa owners fulfill their passion by seeing clients in their treatment rooms.  They also schedule additional time to manage business tasks and handle any challenges that may arise.  That means the majority of esthetician owners are working in, as well as on, their businesses. If this is you, you know how crazy things get when trying your …

How To Create a Profitable Environment for Your Esthetician Business (Part 2 of 2)

In the last installment of this series, we talked about how to create a supportive work environment for your esthetician business by building relationships with those around you. Unfortunately, not every situation can be remedied by good networking. There are times when you need to recognize the signs and make the decision to relocate your business: One esthetician was in …