I was talking to an esthetician who was having a hard time – things seem to be slow everywhere and money is just not coming in. The few months after the holidays are often quite challenging for many spa owners and estheticians. There’s a lull in sales and clients seem to be scarce. It’s often hard to muster up the …
Amidst the excitement of welcoming 40 new members to the Esthetician Inner Circle, I reflected on how all these new people whom I’ve never met or spoken to ended up trusting me to help them with their spa or esthetician business. Turns out, the years I invested in cultivating my “first impression” and online image have paid off. In today’s …
You started your business because you love what you do – of course! However, running a business can be quite a different story… whether you’re just starting out or have been in business for a while, feeling overwhelmed by all the “stuff” you have to do is not uncommon. Maybe you feel paralyzed because you have all these great ideas, …
Most estheticians and spa owners fulfill their passion by seeing clients in their treatment rooms. They also schedule additional time to manage business tasks and handle any challenges that may arise. That means the majority of esthetician owners are working in, as well as on, their businesses. If this is you, you know how crazy things get when trying your …
In the last installment of this series, we talked about how to create a supportive work environment for your esthetician business by building relationships with those around you. Unfortunately, not every situation can be remedied by good networking. There are times when you need to recognize the signs and make the decision to relocate your business: One esthetician was in …
Do you love your work environment? Is it lifting you up or dragging you down? Our environment shapes the way we think, believe, and behave. A toxic work setting not only affects our health and well-being but also has an impact on the number of clients and amount of income we create. If you’re having the following challenges, like some …
Your MUST List January is a month for new beginnings and fresh starts in our personal lives and in our business. It’s a time for reflecting, goal setting and understanding what changes need to happen in order to have a better life in the new year. December is the month to organize your business to make that new beginning possible …
There is much to do as the year comes to a close, especially for a small business owner. What are we thinking about the most? Taxes of course! But it’s also a perfect time of year for solitude and self-reflection. It’s a time to evaluate your goals and create a plan for the New Year. I personally love closing the …
Whether you are fresh out of esthetics school or are a seasoned pro, there are times in your business when you will be asking “How do I gain new clients?” This is a common question that I get on my coaching calls with spa professionals. Turning prospects into clients takes time and specific actions. Incorporate these 5 simple steps into …
Do you get anxiety just thinking about spa holiday marketing? It’s hard to believe we are nearing the end of 3rd quarter. September seems to fly by, and before we know it, the holidays sneak up on us. We seem to fall for it every year! I was speaking to an esthetician recently and she was telling me how she …