There is much to do as the year comes to a close, especially for a small business owner. What are we thinking about the most? Taxes of course! But it’s also a perfect time of year for solitude and self-reflection. It’s a time to evaluate your goals and create a plan for the New Year. I personally love closing the …
5 Simple Steps to Turn Prospects into Clients
Whether you are fresh out of esthetics school or are a seasoned pro, there are times in your business when you will be asking “How do I gain new clients?” This is a common question that I get on my coaching calls with spa professionals. Turning prospects into clients takes time and specific actions. Incorporate these 5 simple steps into …
Holiday Spa Marketing
Do you get anxiety just thinking about spa holiday marketing? It’s hard to believe we are nearing the end of 3rd quarter. September seems to fly by, and before we know it, the holidays sneak up on us. We seem to fall for it every year! I was speaking to an esthetician recently and she was telling me how she …
Build an Esthetics Business Model that Will Yield Profits
Job Vs. Career Vs. Calling Turn Your Calling into a Successful Business Do you work a job, have a career, or is esthetics your calling? This is an important question to ask yourself as the answer could have a major impact on your future success. Does it feel like you are just working a job? Jobs tend to be work …
The Esthetician Success Audit
The esthetician success audit is a tool to help you evaluate where you are in different areas of your life and business. The audit is like a guideline to show you where you need to improve in the six forms of wealth. We all know that money is one form of wealth but it certainly isn’t the only measurement for …
How to Become An Elite Esthetician
Do you ever wonder about the daily habits successful people practice? Explore 50 daily rituals to help you become an elite esthetician. The word “elite” is not about monetary worth. Elite is more about how we go from being ordinary to extraordinary to ourselves and others. I dream about a world where we are focused on rising above the level …
How to Land the Perfect Job Out of Esthetics School
Don’t panic! You’re awesome, and you’ve got this! Congratulations on completing esthetics school! Now it’s time to land the perfect job. Welcome to the sensational circle of estheticians. You have chosen a life path that is not only personally rewarding but can be very lucrative if you plan effectively. You will build amazing relationships and lasting friendships, and even experience …
The Thinking Esthetician
The esthetician who thinks they can succeed, will! What do you think about most? Are your thoughts mostly positive or negative? Did you know that what you think about most during the day is considered your dominating thoughts? According to the Mayo Clinic, positive thinking could reduce stress, lower rates of depression, and even increase your life span. Your dominating …
The Confident Esthetician
The Wall Street Journal has an interesting report on a recently-updated Bureau of Labor Statistics study. This study shows that the average person changes careers seven times in his or her lifetime. Is the person on the search for happiness or looking for something he or she loves? I think we are pretty lucky to be in the beauty industry …